Sr. Brand Marketing Director
AcornsAbout the role
At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.
Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.
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Sr Brand Marketing Director | Acorns
Help redefine what financial wellness feels like in America.
Acorns is seeking an entrepreneurial Sr Brand Marketing Director to lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth. This is a role for someone who wants to architect culture, build brand love, and move millions toward financial wellness.
You’ll lead brand marketing, social, partnerships, and integrated activations as we:
Grow our new brand platform
Scale upper-funnel reach
Bring new family-focused products to market
Deepen connection with young investors and parents
If you can switch gears effortlessly between strategy, zeitgeist, and flawless execution - and do it with speed, creativity, and founder-level energy - this is your stage.
Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.
What you will do at Acorns:
Build Breakthrough Brand Campaigns
Architect and direct integrated campaigns that shift perception of who investing is for and why they should care
Own strategy and execution across brand media, OOH, social, creator, and partnerships.
Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action.
Make Acorns Culturally Unmissable
Lead our social + creator ecosystem to generate cultural relevance and energy.
Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture.
Grow awareness and trust with bold, differentiated content.
Drive Cross-Functional Impact
Connect Brand, Creative, Growth, and Data into one unified engine.
Protect the integrity of the brand while pushing for innovation, speed, and craft.
Manage and inspire a high-performing team with clarity, direction, and founder-level urgency.
What you will bring to Acorns:
10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus.
Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact.
A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches.
Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset.
Excellence in creative judgment, executional rigor, and cross-functional leadership.
Founder-like urgency, energy, and ownership.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimistic about the potential of societal change.
You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
What we offer:
Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
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