Regional Marketing Specialist

Pix4D is seeking a Regional Marketing Specialist based in the Denver, Colorado metropolitan area. 

As a member of our team, you will lead the strategy for demand and awareness generation within the North America region of Pix4D. You will be responsible for the planning and execution of activities such as digital content marketing, social media outreach, webinars, in-person events, and other activities to drive awareness and interest in Pix4D products in North America. You will also use digital analytics tools to measure the effectiveness and reach of our marketing tactics, to prioritize future initiatives and build better campaigns to drive demand within our market.

An important part of the role is collaboration with the teams located in Pix4D headquarters in Switzerland and the Marketing Team located in Spain as well as regional offices in other European countries.

For Colorado-based hires: Compensation Range: 70,000 USD - 90,000 USD, subject to standard withholding and applicable taxes. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, background, skills, education and certifications.

Responsibilities

• Create and oversee the execution of digital and offline marketing campaigns, including email marketing, landing page creation, social media, events, and webinars.
• Connecting with key influencers, finding new influencers who can help generate good use cases (success stories)
• Manage regional content creation, including blogs, case studies, and promotional materials.
• Updating the website and relevant social media channels in collaboration with the HQ.
• Identifying key industry events and managing the entire planning process from registration to exhibition.
• Manage CRM tools to ensure accurate tracking of leads and marketing activities
• Tracking and monitoring of all expenses for the marketing activities in the region, planning ahead
• Tracking engagement with digital marketing campaigns, understanding behavior from web traffic and assigning lead status for further nurturing or entering the sales funnel
• Using analytics tools to understand the effectiveness of marketing activities for generating demand for e-commerce and direct channels.
• Working with sales operations to measure conversion rates of general web traffic to MQLs

Requirements

• Ability to conduct thorough market research to understand local consumer preferences, trends, competitors, and regulatory environments within the assigned region.
• Excellent verbal and written communication skills to convey marketing messages effectively to diverse audiences, including local consumers, stakeholders, and team members.
• Proficiency in analyzing data and metrics to measure the performance of regional marketing initiatives, identify opportunities for improvement, and make data-driven decisions.
• Knowledge of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing, to reach and engage local audiences effectively.
• Experience with marketing analytics tools such as Google Analytics 4, Google Looker Studio, Mixpanel, Funnel.io is strongly preferred
• Proficiency with HubSpot CRM including Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise, Operations Hub Enterprise, and CMS Hub Enterprise
• Ability to generate innovative ideas and strategies for regional marketing campaigns, promotions, and activations that capture the attention of target consumers.
• Perfect fit with Pix4D’s values: passionate, positive, collaborative and respectful attitude.

What we Offer

• Exciting work with a cutting edge technology and in a fast-growing international company.
• Well located office in the DTC, close to public transportation and parking.
• Flexible working hours and hybrid work possible
• Medical, Dental and Vision Insurance
• Open vacancy policy and sick time
• Paid public holidays
• 401k plan
• Employee Assistance Program
• Company Social Events
• Engage in projects that involve other team members around the world

Working environment

Pix4D is a unique, fun, and intellectually stimulating company where you can grow and excel in your field. Our environment is authentic and multicultural, a place where we respect and learn from each other in the pursuit of being the best at what we do. Get more information here.

Recruitment

Pix4D promot