Director, Retention

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. 

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate and Barrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 70,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food and Wine, Architectural Digest, PureWow, Fortune, CNN. 

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! 

The Opportunity:
Caraway is seeking a Director of Retention to lead and optimize our retention and lifecycle marketing strategies. This person will oversee our Retention Manager, providing mentorship and coaching in a high-performing, rewarding environment.  This role will be responsible for maximizing customer lifetime value by optimizing key retention touch points across email, SMS, lightboxes, logged in accounts, post-purchase, loyalty, referral, direct mail, app, and more. 

The Director of Retention will play a key role in developing and executing our email, SMS, referral and review programs. They will bring deep experience building automations and dynamic functionality into tools like Klaviyo, Postscript, and Okendo, and are familiar with measurement strategies to ensure every campaign, flow, or referral widget is driving incremental value. This role will ensure that every customer journey is meticulously optimized to deliver a seamless and personalized experience that keeps our customers engaged and loyal.

Your success will be measured by your ability to own and drive key KPIs, including: 

• List size
• Customer LTV (aggregate and by product)
• Repeat Purchase Rate
• Review Rate
• Referral Rate

This position will collaborate across teams to align retention strategies with broader business goals, ensuring that our marketing efforts not only drive repeat purchases but also contribute to building long-term brand loyalty and household-level recognition. Our team is dynamic, data-driven, and constantly experimenting with new strategies to understand what truly resonates with our customers. We are looking for someone who can take our retention efforts to the next level, ensuring that Caraway continues to grow as a generational brand with a passionate and loyal customer base.

Who You Are: 
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