Field Marketing and Experience Manager

Job Description

LifeWorks is seeking a Field Marketing and Experience Manager who will be responsible for creating and executing marketing campaigns to promote awareness, increase customer satisfaction, and drive profitable growth in all amenities spaces. Overall responsibilities include developing content to drive customer awareness and engagement working with the operations and culinary teams. Developing a strong communication plan using a multi-channel approach: web site, social channels, email campaigns, menuboards, internal client communication channels, etc. The role is responsible for executing and measuring the success of the marketing programs based on established KPIs.

 

Please note that this role requires daily, in-person collaboration with our operations, culinary, and senior leadership teams. As such, it is a fully onsite position with no remote work flexibility.

 

LifeWorks Restaurant Group, an independently operated division of Aramark, designs custom solutions for clients looking to take amenities to the next level. Our team of forward-thinkers look at each opportunity as an experience—not a requirement—and deliver out-of-this world, truly sensory experiences, feeding company culture. From the beginning of each client relationship, the team at LifeWorks Restaurant Group establishes a transparency with its partners, from space design and delivery to marketing of the final, branded product. Learn more by visiting lifeworksrestaurantgroup.com.

 

The salary range for this position is $90,000 to $100,000. If both numbers are the same, that is the amount that Aramark expects to offer.  This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.​ Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources.   Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage.  Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.  For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation. ​

​
​There is no predetermined application window for this position, the position will close once a qualified candidate is selected. 

Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis 

• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction 

• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups.  Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs) 

• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing 

• Build Relationships with clients, organization department heads and subgroups/ community groups 

 

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice. 

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience 

• Requires people management experience for at least 2-3 direct reports 

• Requires a bachelor’s degree or equivalent experience in business or marketing 

• A proven ability to increase sales and measure the impact/return on investment on implementation of programs 

• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically 

• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills 

• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks 

• Valid driver’s license and vehicle 

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the comp