CRM Data Specialist - GMCR

<p><b>Job Title:</b> CRM Data Specialist – Golden Master Customer Record (GMCR) </p> <p><b>Department:</b> Revenue Operations / Business Enablement <br/><b>Location:</b> Lisbon (Hybrid)<br/><b>Reports to:</b> Director, Deal Operations </p> <p> </p> <p><b>About Us </b></p> <p><span> </span></p> <p><span>Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen &amp; Bath, Furniture, Window, Glass &amp; Door, and Flooring industries with operations in North &amp; South America, Europe, Asia Pacific and Africa. </span></p> <p><span> </span></p> <p><span>Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. </span></p> <p><span> </span></p> <p><span>Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology</span></p> <p> </p> <p><b>About the Role</b></p> <p> </p> <p>We are seeking a detail-oriented and business-savvy <b>CRM Data Specialist</b> to own the maintenance and ongoing accuracy of our Golden Master Customer Record (GMCR) across Salesforce and integrated systems. This individual will play a critical role in sustaining CRM data quality by reviewing and merging duplicate records, aligning accounts to a standardized customer hierarchy, and executing data stewardship practices across global brands and business units. </p> <p>This is a foundational role within our Revenue Operations transformation, directly supporting commercial excellence, sales effectiveness, and scalable reporting. Over time, this position will evolve into a key player in ad-hoc CRM data enrichment, segmentation projects, and support for RevTech integrations such as 6Sense and account scoring logic. </p> <p> </p> <p><b>Main responsibilities:</b>  </p> <p> </p> <p><i><b>Golden Master Customer Record Ownership</b> </i></p> <p>Serve as the point person for GMCR maintenance across all CRM environments. </p> <p>Maintain accurate account hierarchies and customer IDs that reflect legal, billing, and operational relationships. </p> <p>Partner with cross-functional stakeholders (Sales, Renewals, Marketing Ops, and Finance) to validate critical account structures. </p> <p>Identify, review, and execute CRM account merges based on business rules and source system references (NetSuite, D&amp;B, etc.). </p> <p>Ensure all account merges follow auditability protocols and maintain historical CRM and order data integrity. </p> <p><i><b>Deduplication &amp; Data Hygiene</b> </i></p> <p>Monitor and proactively address accounts and contact duplicates using Salesforce matching rules and external enrichment signals. </p> <p>Collaborate with the Data Engineering and IT teams on rule updates, deduplication logic, and tool optimizations. </p> <p>Track KPIs on duplicate resolution, match confidence, and GMCR data health. </p> <p><i><b>Data Enrichment (Evolution Path)</b> </i></p> <p>Support data enrichment activities to enhance account segmentation, firmographics, personas, and industry mappings. </p> <p>Leverage tools such as D&amp;B, 6Sense, and internal scoring logic to enrich CRM records. </p> <p>Identify gaps in customer intelligence and recommend strategies to close them via enrichment workflows or external data providers. </p> <p><i><b>Governance &amp; Auditability</b> </i></p> <p>Document decisions and logic applied during mergers, updates, and enrichment activities for traceability and compliance. </p> <p>Participate in monthly data quality reviews and help define metrics for GMCR integrity. </p> <p>Support M&amp;A CRM onboarding by applying GMCR matching and deduplication protocols to acquired data sets. </p> <p> </p> <p><b>Required skills and competencies:</b></p> <p> </p> <p>3+ years of experience in CRM data operations, ideally with exposure to deduplication and account hierarchy management. </p> <p>Deep familiarity with Salesforce CRM is a must; experience with Data.com, DemandTools,  or similar deduplication tools is a strong plus. </p> <p>Hands-on experience working with or understanding of ERP systems (NetSuite preferred) and how customer data maps across systems. </p> <p>Strong analytical mindset, with comfort in manipulating and validating large data sets using Excel, SQL, or BI tools is an asset. </p> <p>Experience with D&amp;B, 6Sense, or similar enrichment providers is an asset. </p> <p>Detail-oriented with a strong sense of accountabili