Associate Director, Marketing Comms/Channels

Job Description

About Content Excellence Hub and Human Health Data, Digital and Analytics

The Content Excellence Hub is within the Human Health Digital, Data & Analytics organization.  The overall organization mission of Human Health Digital, Data & Analytics is to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage, using data-driven insights. We strive to drive innovation, growth and productivity enabled by digital and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.

The Role

This role in Global Branding and Content Development will be focused on a vaccine, but responsibilities may also include other brands and therapeutic categories.  Day-to-day responsibilities focus on brand building, creative development, communication strategies, and leading the development of core digital content (promotional and medical ed) for Health Care Providers and Health Care Consumers aligned with the commercial strategy and desired customer experience for key global brands.

Additional key responsibilities will include:

• Leading the development, planning, and execution of core content for global markets

• Advancing digital content capabilities and innovative approaches to promotional and medical education content by identifying new opportunities, seeking input from key stakeholders, and operationalizing the ideas

• Driving measurement and improvement of the effectiveness of promotional and medical education content and resources/programs

• Partnering with and managing agency partner relationships to achieve optimal outcomes in the development of promotional content for Health Care Providers and Health Care Consumers. Responsible for day-to-day agency management, leading discussions, providing ways of working feedback and supporting any changes needed, providing consolidated direction, sharing Promotion Review Team best practices, ensuring scopes of work align with brand strategy and needs, updating on Human Health Digital, Data & Analytics priorities, etc.

• Collaborating with multiple teams including Global Marketing/US Marketing, Promotion Review Team, Global Market Research, Global Marketing Operations, Learning & Development and Key Countries/Human Health Insights, and integrating insights from each of these teams

• Managing appropriate budgets and PO processes

The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.

Position Qualifications:

Education Minimum Requirement:  

• Bachelor’s Degree required. Advanced degree preferred.

Required Experience and Skills**: 

• Demonstrated experience in digital marketing execution, digital media planning and customer analytics

• Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions

• Consistent demonstration of leadership mindset and behaviors, including, Win as One Team, Focus on What Matters, Act with Urgency, Experiment/Learn/Adapt, Embrace Diversity & Inclusion, Speak Up & Be Open-Minded

• Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development

• Ability to translate complex scientific principles into simple and impactful consumer communications

• Strong knowledge of marketing principles, such as L3 Next

• Prior success leading cross-functional teams

• Agency/vendor management skills

• Strong project management and interpersonal skills

Preferred Experience and Skills:

• Therapeutic knowledge of vaccines, or other therapeutic areas that require complex scientific understanding

• Product/New Indication/Market event launch knowledge

• Health Care Consumers content development/promotion

• Demonstrated leadership skills working with key marketing stakeholders, and country contacts

• Creative thinking / problem-solving skills / story-telling expertise

• Ability to communicate proactively and effectively

• Self-motivated; hands-on approach to work

• Practical knowledge of agile methodology and frameworks working within global cross-functional teams

• Strong strategic thinking

• Using analytics to measure and optimize digital initiatives/campaigns