Business Intelligence Analyst, Consumer Strategy

Job Title: Business Intelligence Analyst, Consumer Strategy
Department: Business Strategy & Analytics
Job Reports To: Senior Manager, Business Strategy & Intelligence
Status: Exempt

Position Overview:
The Consumer Behavior Analyst will be a key contributor in the overall business supporting the Organization’s NHL, Arena, and Sabertooth Sports & Entertainment business units.
The Consumer Behavior Analyst will support the overall business reporting, analytics, CRM and commercial research capabilities of the Organization with a concentration in increasing efficiencies in the areas of ticket sales, corporate partnerships, premium sales, marketing, and arena bookings by directly contributing to our reporting portfolio, analyzing customer trends, as well as contributing to our CRM System and general commercial research.
The ideal candidate possesses a comprehensive data analysis skill set along with experience in identifying trends and opportunities for business improvement; introducing efficiencies into data and reporting strategies that automate manual data processes, building consumer profiles to communicate who our customers are and the best methods for monetization, contributing to executing steps within the customer journey, and analyzing success of trends that lead to revenue growth and overall success of the organization.

Job Responsibilities:
• Contribute towards maintaining and growing the reporting portfolio across the organization.
• Use internal tools to prepare research, presentations and develop strategies to support commercial products in sponsorship, ticketing, and other verticals.
• Support execution and accuracy of CRM system inputs and reporting, lead distribution and customer identification.
• Support execution of internal tools to ensure accurate tracking and reporting of sponsorship and marketing activations.
• Create efficiencies into data and reporting strategies that automate manual data processes.
• Record and document processes to build internal knowledge base
• Contribute to developing & managing automated reporting systems and dashboards to track customer trends related to revenue performance, performance marketing and consumer behavior
• Create analyses and visualizations describing our customers, how they behave, what their buying trends are, and recommendations on monetization
• Support the building and maintenance of accurate custom data sources within data warehouse environments to achieve Organizational objectives
• Contribute to the development and build-out of marketing automation capabilities and strategy
• Partner with marketing, ticketing, and sales teams to identify opportunities to maximize revenue and improve customer experience
• Partner with finance team and other department stakeholders to identify and track key business metrics
• Execute techniques to identify, extract and analyze data to support business decisions
• Execute analytical approaches to transform complex data into thoughtful, actionable
insights
Minimum Requirements:
• Bachelor's degree with a consistent track record of professional and personal achievement. Preferred degree concentration: business analytics, finance, information systems, statistics, or economics
• 12 months professional experience with a professional sports team, league, vendor, agency, promoter, or arena environment supporting data warehousing, dashboarding and reporting, CRM systems operations, and audience identification.
• Ability to write queries using SQL along with a familiarity with relational databases
• Advanced Microsoft Excel skills
• Google Analytics 4 experience a plus
• Experience with data visualization, preferably Tableau
• Exceptional ability to use PowerPoint, Canva or other presentation tools to effectively communicate findings
• Exceptional ability to communicate and present findings in a clear concise manner
• Familiarity with ticket operations and price code nomenclature development a plus; Ticketmaster/Archtics preferred
• Familiarity of CRM system operations and management (Salesforce/Microsoft Dynamics 365) preferred
• Experience with Syndicated Research Tools (YouGov, Vision Insights, Scarborough, etc.) a plus
• Exposure in a consumer marketing automation platform (ie. Salesforce Marketing Cloud, Marketo, Eloqua, etc.) a plus
• Experience with Media Valuation Tools (Trajektory, Relo Metrics, MVP Index, etc.) a plus
• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
• Effective interpersonal and communications skills, with strong critical thinking and attention to detail
• Strong organization and prioritization skills