Senior Product Marketing Manager, Supply API (Viator)

About Viator Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

Who we are: 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do:

Viator’s Supply team is a crucial part of Viator’s business as we power Viator’s marketplace. We offer suppliers a variety of ways to work with Viator via our supply platform, tools, and programs. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers. 

What you’ll do:

As a Senior Product Marketing Manager, Supplier API you will be responsible for launching and leading go-to-market and product initiatives for our supplier products and programs. Collaborating closely with Product Management, you will serve as the go-to-market lead and the voice of the supplier, providing essential feedback loops that will influence the product strategy and roadmap.

In this role, you will own and/or contribute to the Supply team’s OKRs relating to adoption, growth, engagement, and retention.

As a Senior Product Marketing Manager, Supply API, you will:

• Drive the effectiveness of positioning, launch, demand, and adoption of our supplier API, platform, and programs 

• Define supplier segments and personas across the entire buyer and partner success journey 

• Ensure the success of business development, sales, onboarding, partner success and support by equipping them with knowledge, messaging, processes and collateral for attracting new partners and for growing product adoption after sales.  

• Create content including email campaigns that help drive user activation and engagement

• Partner with a high-performing Product Management team to distill complex, technical product features into crisp value propositions for Viator’s partner segments

• Introduce features within the product platforms that drive adoption and engagement across partner segments

• Conduct market research with existing and potential suppliers and partners to uncover opportunities to create a highly differentiated product offering and innovate in new markets

Qualifications:

• 5+ years in product, product marketing and/or marketing, preferably with an API or other technical products. 

• At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or  e-commerce distribution landscape

• Proven success translating complex technical concepts into compelling value propositions and marketing messaging

• Demonstrated capacity to craft holistic growth programs that drive adoption, engagement and retention, including through products features

• Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences

• Willingness and ability to work with teams across multiple time zones including the United States and Europe.

• Strongly preferred: basic SQL

You are:

• Customer oriented, understanding our partner's business challenges and opportunities

• An excellent communicator - both verbally, in writing and visually. 

• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions

• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment

• Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data

• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth