Senior Account Executive (PPC/SEO)

Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech startups. Based in San Francisco, Firebrand’s integrated public relations, content marketing, demand generation and growth marketing programs help startups outshine their competitors. Our experienced team combines domain expertise, marketing best-practice, operational efficiency and the x-factor to implement winning campaigns. Firebrand was named Boutique agency of the year 2023 from PRSA (Public Relations Society of America) and ranked among PR Daily's Top Agencies 2024.

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems and a supportive approach. We focus on great work, high levels of client service and expanding our skills.

We work with a roster of hand-picked startups that are leaders in their field and backed by prominent VCs including a16z, First Round, GV, Initialized, LightSpeed, Menlo Ventures and Unusual VC. Our clients are technology startups – primarily with complex propositions that need clear positioning and messaging. At present, clients range from ‘deep tech’ – data analytics, AI/ML, storage, cloud infrastructure, cybersecurity – to fintech, health tech and climate tech.

About the role

We’re looking for a Senior Account Executive, specializing in PPC and SEO, with B2B agency experience managing clients and executing sound strategies to consistently deliver results.

You will bring superb writing skills, technical know-how, an analytical approach, and creativity to create great paid media and SEO programs for highly technical products and services. You'll help drive the SEM/SEO roadmap and be responsible for campaign implementation, measurement and collaborating with clients to prove efforts are successful and scalable. Most of our campaigns are integrated across PR, content marketing, demand gen and digital marketing so you’ll get plenty of exposure to other disciplines.

PPC / Paid Media Expectations: We expect you to have a strong grasp of running successful paid media campaigns across the main platforms (Google Ads, Microsoft Ads, LinkedIn, X [Twitter], Meta), some experience with account-based marketing strategies (ABM) or platforms (Demandbase / 6Sense), and ideally the CRM chops (Hubspot, Marketo) to cover the entire B2B marketing funnel. Responsibilities will include auditing clients' existing campaigns, strategizing new campaigns, configuring conversion tracking, conducting audience and keyword research, optimizing campaign performance, improving landing page performance, and reporting. Of course, this must all operate efficiently, within budget and be measured and evaluated according to industry best practice.

SEO Expectations: We expect you to have a fundamental grasp on the current strategies to research keywords and optimize websites so that they rank for a higher volume of high-intent keywords and scale organic traffic and conversions. This will include auditing client sites (keywords, competitors, technical SEO), defining information architecture and technical requirements, conducting keyword research and insertion (SEO copywriting), optimizing site performance, improving organic search result listings, and link building. Additionally, this must all be done in an organized and measurable way to prove that our SEO strategy is scaling and helping generate revenue.

Responsibilities

• Client management -- work directly with clients on a daily basis advising on strategy, technical implementation, status and performance of paid media and SEO campaigns.
• Copywriting -- craft compelling copy for ads, landing pages, blogs, reports, and more, without relying on ChatGPT. Skilled wordsmithing to combine marketing messaging with SEO keywords.
• Audits -- research client and competitor sites for performance and optimization potential as a basis for program recommendations.
• Configuration -- set up of network ad accounts to ensure correct audience targeting, ad structure and conversion event tracking through Google Analytics (GA4), Tag Manager, Ad Networks, and into CRM systems (HubSpot, Marketo, Pardot [Salesforce]).
• Keyword Research -- expert skills with keyword tools for use in PPC/SEO and development of keyword distribution sheets and SEM campaign structures mapped to recommended site architecture and conversion opportunities.
• Digital Advertising Strategy -- ability to understand technical products quickly and to strategize, develop and execute ad campaigns from