Executive Director, Strategy and Marketing

Company Description

At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. We’re fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life sciences industry. We are grounded in our cultural beliefs and serve more than 650 clients ranging from innovative biotech start-ups to established pharmaceutical companies. Our products, services and solutions help bring innovative therapies to market and support the patients who depend on them. Our jobs, skills and talents are unique, but together we make an impact every day. Join us! 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA, our people, clients and most importantly, the patients we serve.   We are EVERSANA.  

Job Description

THE POSITION:

The Executive Director of Strategy & Marketing will be responsible for driving key strategic and tactical product management, market development, and product planning initiatives for a global launch of a novel therapeutic for Alzheimer’s Disease.  He or she designs, develops, implements, and analyzes the various marketing strategies used to market and promote this device. He or she will lead the creation of the annual marketing/brand plan based on input from cross-functional teams, partners, and customers. The role will be responsible for overseeing the development of all commercialization tactics, forecasts, and managing internal and external agencies, advertising, and promotion budgets. Works cross-functionally with internal and external stakeholders to ensure successful implementation of the marketing strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams.  These results are achieved by:

• Under the guidance of the Chief Commercial Officer, the Executive Director of Strategy and Marketing will have the primary responsibility for the strategic and core marketing deliverables for the medical device. Assist in the development of the brand strategy and annual brand plan based on thorough understanding of customer needs and market dynamics
• Develops and executes brand growth strategies and tactics, including programs that target healthcare professionals and patients. Gains management approval by presenting detailed tactical plans prior to implementation of programs. Leads all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field-based professionals.
• Ensures that the brand positioning and messages are consistent across all functions.
• Evaluates effectiveness of strategies and tactics, including development of program success metrics, evaluation criteria, feedback mechanisms and return-on-investment analysis.
• Partner with all key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives.
• Assumes overall brand budget accountability. Develops and manages sales and promotional spend forecasts; works with finance to monitor spending against budget/forecast.
• Develops relationships with key external customers (to include Health Care Providers, Channel Partners, and Advocacy Groups) in order to maintain a thorough understanding of current market conditions.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. 
• All other duties as assigned

EXPECTIONS OF THE JOB:

• Travel (25% team meetings, medical meetings)
• Hours (40 Hours per week)

PEOPLE LEADER:

People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values.  In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities:

• Determine Strategic marketing needs for global launch. Determine marketing budget by target launch geography. Manage marketing staff to project goa