PR & Communications Associate - Black Hat

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

This role is based in our 605 3rd Ave, New York, NY 10158, USA office.

We are seeking a dynamic PR & Communications Associate to support Black Hat’s global cybersecurity events portfolio. This role will help drive media relations, content creation, and strategic communications to enhance brand visibility and thought leadership within the cybersecurity industry. The ideal candidate will have a passion for technology communications and experience in B2B event marketing.

Key Responsibilities

Media Relations & Monitoring

• Conduct daily media monitoring across cybersecurity, technology, and business publications
• Track coverage metrics, sentiment analysis, and prepare comprehensive media reports with actionable insights
• Identify trending topics, emerging threats, and industry conversations relevant to our events and audience
• Monitor competitor activities, industry developments, and regulatory changes affecting cybersecurity
• Maintain crisis communication protocols and escalation procedures

Content Creation & Strategic Messaging

• Draft compelling press releases for event announcements, speaker reveals, and company milestones
• Create engaging blog content highlighting industry insights, event highlights, executive interviews, and thought leadership pieces
• Develop media alerts, fact sheets, executive bios, and media briefs
• Collaborate with internal teams to ensure consistent messaging across all communications
• Support development of key messaging and talking points for executives

Media Outreach & Relationship Building

• Build and maintain comprehensive media lists targeting cybersecurity, technology, business, and trade publications
• Research and identify new media outlets, journalists, podcasters, and industry influencers
• Pitch story ideas and secure media coverage for events and company initiatives
• Coordinate media interviews and speaking opportunities for executives
• Develop and maintain relationships with industry analysts and research firms

Event Communications Support

• Develop comprehensive pre-event, on-site, and post-event communication strategies
• Support on-site media relations during events, including press room management
• Assist with monitoring social media coverage during events

Analytics & Reporting

• Prepare monthly PR performance reports with ROI analysis and recommendations
• Monitor and report on brand sentiment and reputation metrics

Qualifications

Experience & Education

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field (or equivalent experience)
• 1-3 years of PR/communications experience, preferably in B2B technology, cybersecurity, or events
• Understanding of the cybersecurity industry landscape, terminology, and key players
• Demonstrated experience managing multiple projects simultaneously

Technical Skills

• Proficiency in media monitoring tools (Cision, Meltwater, Google Alerts, or similar)
• Experience with press release distribution platforms (PR Newswire, Business Wire, or similar)
• Strong writing and editing skills with attention to detail
• Social media management experience across professional platforms (LinkedIn, X, etc.)
• Experience with project management tools (Asana, Monday.com, or similar)

Core Competencies

• Excellent written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences
• Strong research, analytical, and critical thinking abilities
• Ability to work under tight deadlines in a fast-paced, global environment
• Proactive mindset with strong organizational and time management skills
• Experience building relationships with media contacts and industry stakeholders

Preferred