Sr. Manager, Digital Marketing

Description

Position onsite from Charlotte, NC Office

The Sr. Manager, Digital Marketing leads the execution, tactical implementation, and optimization of Caesarstone’s US

digital presence. This individual will be responsible for implementing an integrated digital marketing strategy that aligns

global objectives and drives measurable business results. Contributing to the overall strategic direction of the brand’s

digital presence and crafting clear strategies for tactical deployment, this individual must possess both business acumen

and technical prowess. Rooted in creativity and innovation but driven by data, this role will leverage CRM platforms,

marketing automation, e-commerce, social media, and emerging technologies to create seamless, customer-focused

experiences.

The ideal candidate will have expertise in setting KPIs, analyzing data to uncover actionable insights, and correlating

digital activities to business outcomes. They will also play a critical role in supporting offline activities, enhancing brand

health, and achieving sales goals.

Working across global digital, marketing, and IT teams and connecting with US channel marketing, brand, and sales, this

role plays a critical component to the business unit’s go to market success.

Digital Strategy and Customer Journey Optimization

· Craft end-to-end, persona-driven digital customer journeys, ensuring seamless experiences across all

touchpoints (web, email, social media, e-commerce, and paid media).

· Develop and execute data-driven strategies to optimize conversion rates, drive engagement, and move

customers through the funnel beginning-to-end.

· Map customer actions to offline sales activities and analyze their impact on financial goals.

· Drive and deliver clear, well-explained conclusions and actionable insights.

Campaign Development and Execution

· Lead the creation and deploy integrated marketing campaigns that span owned, earned, and paid channels.

· Collaborate with Brand, Channel, and Product teams to amplify marketing efforts online, ensuring consistency

and alignment with business goals.

· Launch and promote new products through comprehensive digital strategies, including keyword planning,

competitive analysis, and targeted outreach.

· Incorporate all digital touchpoints into an omni-channel marketing framework. Be the subject matter expert, developing strategies with Brand, Channel, and Product. Execute all technical deployments of strategies, incorporating A/B testing, and report regularly and what works (and what doesn’t) to promote an environment of continuous improvement.

Data Analysis and Reporting

· Monitor industry benchmarks and competitive brands to ensure Caesarstone remains ahead of the curve in digital marketing.

· Set meaningful KPIs for campaigns, providing monthly performance reports and actionable recommendations for improvement.

· Use tools like Google Analytics, Salesforce Marketing Cloud, Salesforce CRM, and other platforms to analyze ROI and track progress toward goals.

· Mine data for SEO and paid keyword opportunities, make recommendations, and implement competitive solutions towards gaining market share.

Website and Content Management

· Develop and oversee the US website, including updates, blog posts, banner ads, and landing pages, ensuring content aligns with SEO and customer engagement best practices.

· Work with global teams to troubleshoot technical issues and implement backend platform improvements.

Paid Media and Social Media Management

· Work with agency partners in planning and executing paid media strategies, including SEO/SEM, Google Ads, P-Max, and display campaigns, within allocated budgets.

· Monitor social media platforms for engagement, promptly responding to comments and fostering positive brand interactions.

· Develop and post brand-aligned content, incorporating feedback from internal teams.

CRM and Marketing Automation

· Build and manage email marketing campaigns, including workflow automation based on customer personas. Manage lists and update regularly.

· Develop landing page and content to generate higher engagement and pull through from email marketing.

· Co-create and manage quarterly digital communications calendar including all email marketing.

· Generate leads in the commercial/professional space, creating and monitoring a handoff strategy from Salesforce Marketing Cloud to Salesforce CRM.

· Train sales teams on converting digital leads and monitor adoption metrics.

Insights and Innovations

· Stay informed about emerging digital trends, tools, and techn