Senior Director, Global Crafted Beverages - Commercial Operations, TMD International Markets

Job Description Summary:

The Senior Director, Global Crafted Beverages – Commercial Operations will lead the global commercial strategy, system operating model, and market deployment agenda for Crafted Beverages across McDonald’s priority markets.

This leader will work closely with McDonald’s, Operating Units, bottling partners, internal cross-functional teams, and enterprise stakeholders to translate the global Crafted Beverage ambition into an actionable commercial roadmap that drives revenue, incidence, transactions, margin, and consumer recruitment.

In this role, the Senior Director will serve as the commercial architect and system orchestrator for Crafted Beverages globally. This leader will define how crafted beverage platforms — including lemonades, refreshers, energy, teas, frozen beverages, flavored CSD platforms, specialty coffee, syrups, and other emerging beverage spaces — are commercialized across markets, including pricing, value pools, bottler economics, customer strategy, equipment models, deployment routines, and performance management.

This role will work closely with the Director, Brand & Platform Innovation – International Markets, who will lead the innovation strategy, product development, pipeline, and product-related insights for McDonald’s International Markets. The Senior Director role is distinct and more commercially oriented: this leader will own the commercial strategy, system readiness, bottler / OU integration, scaling model, performance management, value creation framework, and operational discipline required to take Crafted Beverages from promising innovation territory to a scalable global growth platform.

The Director, Brand & Platform Innovation owns innovation development and pipeline stewardship through concept validation. The Senior Director, Commercial Strategy & Operations owns commercialization, market deployment, value creation, and scaling following innovation approval. Both leaders jointly govern the end-to-end crafted beverage stage-gate process.

This role will be equally focused on commercial strategy development and operational execution. The leader will partner across The McDonald’s Division, Global Customer & Commercial, Operating Units, bottlers, Finance, Supply Chain, R&D, Equipment, Marketing, Legal, Insights, and McDonald’s stakeholders to define where and how Crafted Beverages should scale globally, what operating model is required, and how to measure and protect system value.

The Senior Director will help establish Crafted Beverages as a long-term global growth engine, not a one-off innovation program. This role requires a strong enterprise leader who can operate across strategy and execution, simplify complexity, influence senior stakeholders, build structure in ambiguity, and create the commercial conditions for Crafted Beverages to scale with discipline, speed, and economic impact.

What You’ll Do

Shape the Global Commercial Strategy & Value Agenda

• Lead the global commercial strategy for Crafted Beverages, including market prioritization, growth platforms, commercial choices, and multi-year value creation roadmap.
• Define the “where to play / how to win” commercial framework for Crafted Beverages across priority geographies, beverage platforms, consumer occasions, customer needs, and system capabilities.
• Translate the Crafted Beverages vision into clear commercial choices across markets, beverage bases, price architecture, equipment models, program sequencing, route-to-market requirements, and deployment priorities.
• Build the global commercialization model for Crafted Beverages, including pricing guidance, revenue models, value pools, customer economics, bottler economics, value-sharing frameworks, and market deployment principles.
• Develop the global commercial value framework for Crafted Beverages, including revenue potential, margin expansion, incidence growth, transaction impact, cannibalization risk, system economics, and value-sharing considerations.

Design the System Operating Model & Enable Scalable Execution

• Design the global operating model required to commercialize Crafted Beverages across the Coca-Cola system and McDonald’s markets, including roles, responsibilities, governance, decision rights, escalation paths, and leadership routines.
• Create scalable commercial playbooks that Operating Units and markets can adopt and adapt, including market readiness criteria, customer selling materials, launch requirements, execution routines, performance dashboards, and post-launch learning frameworks.
• Build the global deployment framework for Crafted Beverages, including test-and-learn protocols, launch sequencing, market readiness checklists, commercialization steps, c