Salesforce Administrator

Department: Division of Enrollment Management

Classification: Info Technology Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center—a centralized student services resource. The Division’s activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, and leveraging data to inform decision-making.

The Provost Salesforce team, comprised of Salesforce Administrators, Business Analysts, and Trainers, is charged with the support and maintenance of Enrollment Management-related functionality, data integrity, and operations within the university’s Salesforce environment.

About the Position:

The Salesforce Administrator is a key member of the Enrollment Management Salesforce team. Reporting to the Executive Director of Enrollment Services, the Salesforce Administrator works collaboratively on the centralized Provost Salesforce team with other talented Salesforce Administrators, Managers, Developers, and Analysts. This position is responsible for the day-to-day support and maintenance of Mason’s Salesforce system as related to the work of the Division of Enrollment Management, with a specific emphasis on supporting operations for Admissions and other Enrollment Management-related offices. The position requires a deep understanding of the Salesforce platform and its capabilities, and is expected to make recommendations regarding the ongoing Salesforce deployment and expansion.

Responsibilities also include daily operations support, configuration changes, reporting, training, troubleshooting, and stakeholder engagement to ensure applications meet their current and evolving needs. The position helps represent technology needs to central IT operations at George Mason University, ensuring technology solutions are optimized. This role is expected to seek additional guidance and information from relevant communities and/or user groups related to Salesforce. The position provides technical leadership, training, and support to staff members, as needed.

Responsibilities:

• Platform Administration:
  • Provides day-to-day administration and configuration of the Salesforce platform that adheres to industry standards and meets university technical/functional business needs;
  • In collaboration with Enrollment Management leadership and the ITS Salesforce team, manages Enrollment Management’s participation in the Salesforce Center of Excellence, including user-story refinement, prioritization, and tracking;
  • In collaboration with Enrollment Management and ITS leadership, including Salesforce Administrators, provides input and insight for the creation and maintenance of data integration between systems;
  • Assists with the creation, support, and maintenance of user accounts for Enrollment Management;
  • Retrieves and performs analysis on data extracted from Salesforce, Banner, and associated data sources utilizing relevant tools;
  • Assists with the creation and maintenance of forms;
  • Analyzes requests and produces management-level reports for platform health and utilization to help inform strategic planning and decision support; and
  • Maintains open lines of communication with all parties to ensure that solutions are optimized to meet defined requirements and delivery schedules.

• Business Process Support:
  • Develops creative solutions for implementing new initiatives as they relate to the enterprise CRM, student data, and associated processes by working with stakeholders to analyze business processes and gather requirements for implementation for Enrollment Management-related services, including Admissions (inclusive of ADVANCE), Financial Aid, Student Accounts, Registrar, and University Life offices;
  • Applies a broad range of Salesforce principles, best practices, and procedures to co