Digital Marketing Campaign Leader

We are looking for a talented Digital Marketing Campaign Leader to join our team specializing in Communications for Cummins Inc. in Indianapolis, IN.

In this role, you will make an impact in the following ways: 

• Lead the development and execution of integrated marketing communication plans that align stakeholders and drive cohesive brand messaging. 
• Deliver effective multi-channel campaigns by optimizing digital, social, email, and traditional marketing strategies for maximum reach and engagement. 
• Produce compelling, audience-focused content that strengthens the brand and clearly communicates value propositions. 
• Leverage industry insights and competitive intelligence to shape proactive marketing strategies and uncover new growth opportunities. 
• Strengthen cross-functional alignment by partnering closely with sales, product, and creative teams to ensure seamless execution of initiatives. 
• Build and guide a high-performing marketing team through mentorship, clear direction, and ongoing development. 
• Cultivate strong relationships with leaders, stakeholders, and suppliers to support collaboration and accelerate project success. 
• Safeguard and elevate Cummins’ brand identity across all marketing materials and customer touchpoints.

To be successful in this role you will need the following: 

• Strong brand management expertise to ensure consistent application of brand standards, protect reputation, and build competitive advantage through recognizable, trusted positioning. 
• Advanced digital media capabilities, leveraging automation tools, social platforms, and content management systems to influence audience behavior and drive measurable engagement. 
• Proficiency in data analytics, including interpreting qualitative and quantitative data, applying statistical and visualization techniques, and translating insights into actionable recommendations. 
• Ability to articulate compelling value propositions that translate customer needs into clear, differentiated messaging that highlights product and service strengths. 
• Deep channel awareness to understand market dynamics, pathways to customers, and industry structure, enabling smarter strategy and execution. 
• Strong marketing plan management skills, using the 4 Ps to build effective marketing strategies and guiding cross-functional teams to execute plans and assess business performance.

Education/Experience

Education, Licenses, Certifications:

College, university, or equivalent degree in marketing or a related subject required.

Experience:

• Product marketing experience preferred.
• Talent Management experience and experience managing distributed teams highly preferred.
• Digital marketing experience preferred.
• Global perspective and experience preferred.
• B2B experience preferred.
• Strong project management skills and the ability to meet deadlines.
• Creative thinker with a strong attention to detail.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Ability to work collaboratively in a team environment.
• Strategic thinker with the ability to develop and implement successful marketing campaigns.

Additional Responsibilities:

The top priority of this role is to set the strategy and process for the Digital Marketing Campaign Management team that enables close collaboration with Marketing Communications teams to drive integrated, multi-channel digital marketing campaigns, analyze performance data, and contribute to Cummins growth and success. The role must establish an organizational structure that successfully designs and implements digital marketing communications strategies that align with Cummins business goals while driving awareness, engagement and conversion. The organization will view this role as the voice of industry expertise and best practices, who not only establishes industry leading digital marketing campaign frameworks and playbooks but also ensures that campaigns are scalable, repeatable and measurable.  Finally, this role must enable collaboration across businesses and stakeholders, must set prioritization to the work and effectively partner to deliver efficient, professional, and best-in-class marketing practices.

Key Responsibilities:

• Lead the Digital Marketing Campaign Management Team