Senior Manager, Campaign Management (REPUBLIC Collective)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and commerce are a part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

REPUBLIC Collective and Famehouse are seeking a Sr. Campaign Manager to join our teams. This role will report into Famehouse, but will be deeply embedded into the label’s team and based out of our New York offices.

Working closely with our Account Managers, you will lead the execution of D2C and merchandise campaigns across eCommerce, tour, retail, and licensing to drive toward our wider creative and commercial goals for each artist. You will play a central role in a cross-functional team of D2C and merch experts, ensuring all US & global teams are aligned and executing to plan. You are both client-facing and operationally-minded—turning label and artist priorities into clear plans, driving execution, and continually improving on the experience we deliver for artists & their fans.

Candidates must be highly organized and detail-oriented, have excellent communication skills, and bring a passion for the music and culture of our artists.

How You’ll CREATE:

• Serve as the primary Campaign Management lead for your assigned artists, embedded with Label partners and our Account Management leads.
   
• Be the go-to counterpart for label staff and Account Managers for your artist roster’s campaign management & execution across D2C, Tour, Retail and Licensing:
  • Campaign & merch planning timelines, focusing on milestone management.
  • Product and merch development, setup, approvals, and cross-channel coordination.
  • Asset and content readiness for storefronts and marketing.
  • Launch execution and ongoing performance, inventory, and lifecycle management
  • Campaign P&L generation and management, finance approvals across milestones
     
• Partner with Account Management to convert strategy and priorities into executable timelines and resourcing needs, engaging directly with artist & label teams
  • Navigate client demands with nuance—protecting both the artist’s vision and the operational feasibility of the plan
  • Anticipate risks and constraints early; communicate options and trade-offs clearly to artist teams, label partners, and internal leadership.
  • Use performance and operational insights (sales/inventory signals, pacing vs. plan, campaign health) to inform decisions and share learnings with Account Management and stakeholders.
     
• Ensure the cross-functional team operates efficiently in tight unison, so we deliver the highest service level to the label and artists.
  • Drive collaboration with Creative, Store Management, Commercial & Merchandising, Digital/Marketing, Finance, Business Affairs, Channel Operations, and other stakeholders to keep work moving and decisions grounded in execution realities.
  • Ensure campaign documentation, status reporting, and issue tracking are consistently maintained and shared.
  • Ensure optimal process is followed on each project, while remaining flexible to find creative solutions to meet the nuances of artist and label needs.
     
• Provide mentorship & direction for campaign managers and coordinators; contribute to departmental improvements
  • Set expectations for ownership, rigor, and communication, effectively delegating suppot tasks to channel coordinators and to supporting managers
  • Provide coaching and real-time fee