Sr. Manager, Digital Media Ad Operations, EMEA

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a dynamic and experienced Senior Digital Media Ad Operations Manager to lead our ad operations team for the EMEA region. The ideal candidate will have a deep understanding of digital advertising technologies, strong leadership skills, and a proven record of optimizing ad campaigns to maximize business impact and performance. The role requires attention to detail, a strong executor of digital campaigns across various platforms, and navigate complex workflows and processes. Executing and overseeing digital ad campaigns to meet performance and delivery goals with a passion to improve the way we work, will form the core set of responsibilities. The candidate has a strong familiarity with display programmatic, video, paid social ads, audio, direct buys, connected TV, PMPs, working across multiple DSP, building audience sets via SSP, analytics and attribution etc.

Responsibilities:

· Lead the EMEA Ad Operations team across a multitude of digital programs ranging from brand to demand and including global campaigns.

· Business Impact: Align Ad Operations strategy to business objectives and revenue goals, ensuring maximum campaign return.

· Campaign Optimization: Oversee the optimization of digital advertising campaigns across multiple channels and platforms to achieve maximum ROI and efficiency.

· Campaign Trafficking: Oversee campaign trafficking, tagging, QA and campaign set-up across EMEA markets

· Compliance and Quality Assurance: Ensure compliance with industry standards, privacy regulations, and ad quality guidelines to uphold brand reputation and client satisfaction.

· Data Analysis: Utilize data analytics and reporting tools to analyze campaign performance, identify trends, and provide actionable insights to the strategist and other stakeholders.

· Budget Management: Manage ad operations budget effectively, allocating resources appropriately to meet campaign objectives and revenue targets.

· Partner with the AdTech team to evaluate and implement ad tech solutions and platforms to enhance campaign performance, audience targeting, reach and operational efficiency.

· Build and maintain relationships with key advertising partners and vendors to ensure access to innovative technologies and industry best practices.

· Provide technical support regarding creative and advertising capabilities. Well versed with dynamic ads using Ads Creative studio/ Double click and other leading marketing solutions.

· Share global best practices and innovate with market firsts.

· Troubleshoot technical issues related to campaigns and ad technology usage.

· Partner with other internal teams and stakeholders to ensure ad execution aligns with our overall digital acquisition strategy.

· Oversee budget and billing and ensure spends linearity.

· Ability to present compelling data driven stories in the most impactful, concise way to senior stakeholders.

· Innovation: Laying out a structured innovations roadmap, orchestrating best in class tests and that are thoroughly evaluated, documented and implemented. Working with global peers to share insights, best practices and scale innovation.

Team Management

· Lead a group of enthusiastic digital ad ops experts.

· People development. Mentoring and upskilling talent, ensure career growth trajectories for the team and helping them overcome daily challenges.

· Operating with empathy.

Qualifications

To be successful in this role you have:

· 8+ years of ad operations and digital marketing experience. B2B experience is essential and B2C experience is a plus.

· Proven history of driving results and optimizing campaign performance in a fast-paced, deadline-driven environment.

· Experience with ad operations best practices, ad trafficking, campaign management, and troubleshooting.

· Familiarity with industry trends, emerging technologies, and regulatory requirements impacting digital advertising.

· In-depth knowledge of digital advertising ecosystem, including ad serving platforms, DSPs, SSPs, DMPs, and programmatic advertising.

· Expert in Google Campaign Manager, DV360, social media platforms (LinkedIn, Facebook, etc.), Audio, Video, Di