Senior Marketing Automation Manager

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.           

About the role:

Boston Scientific is seeking an accomplished strategic marketing automation professional to effectively advance BSC’s technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud platform. This role supports the WATCHMAN business unit and will collaborate closely with the Product Marketing and Customer Activation teams. As a Marketing Automation Manager specializing in Salesforce, you will play a crucial role in our marketing department, leveraging your expertise to streamline our automation processes, enhance lead generation efforts, and drive customer engagement. You will work closely with cross-functional teams to incubate and deploy our Salesforce marketing automation capabilities.

 

Your responsibilities will include: 

• Automation Use Case Requirements: Partners with internal business teams (Marketing, Communication, Sales, IT, Analytics) to define business processes and system requirements that feed into the marketing automation roadmap.
• Salesforce Marketing Automation: Utilize Salesforce Marketing Cloud and other Salesforce tools to solution and roadmap marketing campaigns, email marketing, lead nurturing, and customer segmentation.
• Project & Campaign Management: In partnership with several cross-functional teams, execute and optimize marketing campaigns, multi-channel journeys including multi-channel marketing (email & SMS) using Salesforce automation tools; owning and managing implementation projects with technical development teams.
• Data Segmentation: Partnering with business unit data analysts to identify data needs for activation logic to create data segmentation for effective targeting.
• Collaboration: Collaborate with the marketing team, digital team, sales team, and other stakeholders to ensure a seamless alignment between marketing automation efforts and overall business objectives.
• A/B Testing: Conduct A/B testing to optimize email content, subject lines, and landing pages for improved conversion rates.
• Analytics and Reporting: In partnership with cross-functional team, monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results. Provide Quarterly Business Review updates to leadership specific to quarterly email and SMS performance.
• Training and Documentation: Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes.
• Compliance: Ensure that all marketing efforts adhere to relevant regulations and best practices, such as GDPR

 

Required qualifications: 

• Bachelor's degree with emphasis in Marketing, Business, or Computer Science or related fields
• Experience utilizing the Salesforce Marketing Cloud, Marketing Cloud Personalization, and Data Cloud for advanced marketing campaigns
• Solid understanding of data management and database concepts and familiarity with SQL language a plus. Comfort with CDL tools such as Snowflake a plus.
• Experience (2+ years) as a business analyst or similar role for Salesforce implementations
• Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment.
• 2+ years of digital marketing campaign planning, execution, and measurement experience 
• Polished presentation skills; comfortable presenting data-driven results and storytelling in leadership forums. 
• Ability to travel up to 5%

 

Preferred qualifications:

• 2+ years in medical device or healthcare industry
• Salesforce Certified Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar certifications are a plus
• Proven ability to influence without authority
• Strong collaboration skills

 

Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office in Mapl