Senior Data Analyst – Sports (Remote)
The E.W. Scripps CompanyAbout the role
The Senior Data Analyst – Sports utilizes their skills to ask questions, turn data into knowledge, form conclusions, and make recommendations that enable Scripps Sports to innovate, differentiate itself from its competitors, work smarter, make better decisions, and enhance profitability. This individual takes ownership of data insight and storytelling across the Scripps Sports division, the company, and partners, advertisers, and Scripps Sports’ team and league partners, potential partners, and advertisers.
Scripps offers a remote work option for this position
WHAT YOU'LL DO:
- Support and collaborate with Scripps Sports on all needed analyses both nationally and locally.
- Provide ongoing tracking, monitoring, and ad-hoc analysis and insights to key stakeholders, internal business functions supporting and impacted by Scripps Sports, and Scripps’ broadcast partners in the NBA, NHL, WNBA, NWSL, and NCAA.
- Analyze and provide data insights for existing sports rights agreements, including the Vegas Golden Knights (NHL), Arizona Coyotes (NHL) and the Big Sky Conference football and basketball (NCAA), NWSL, and WNBA.
- Support advertising sales pitches with analysis and data driven collateral that is compelling to the client. Guide decisions using historical results and future projections as a trusted advisor to business leaders and users, using data and analytics as a basis for better, more informed decision making.
- Support Scripps Sports partnership pitches and expansion efforts with proposals and related materials.
- Identify and track upcoming opportunities in the marketplace from emerging sports, women’s, college and professional and asset and rights related positions.
- Work closely with Scripps Sports team and Scripps internal teams to help value the audience opportunities that drive the P&L with current and future deals.
- Build ratings and audience estimates for each sports rights deal that supports our local and network sales teams.
- Support Scripps marketing in the development of industry and/or new business pitches to support sports division.
- Mine large amounts of data and performs analysis using software and other tools to extract useful business insights for a wide range of topics including product development and performance, market dynamics, competitor, consumer, and audience knowledge, marketing, and revenue.
- Design and implement reporting dashboards that track key business metrics and provide actionable insights.
- Support the sports group’s analysis and reporting needs through visualizations and dashboards.
- Validate and evaluate external data sources.
- Create models, simulations, and optimization routines.
- Develop data flows and acquisition strategies to facilitate the capture and sharing of data and analytics within the organization.
- Support the development of analytics products and services by providing input into product roadmaps.
- Translate information into actionable deliverables or features.
- Leverage data to create campaign and audience estimates.
- Independently performs assignments with instruction limited to results expected.
- Determine and develop approach to solutions.
- Other duties as assigned.
WHAT YOU’LL NEED:
- Bachelor’s degree in related field, or equivalent experience. Master’s degree preferred
- 5-7 year’s experience in data analytics, quantitative and qualitative market research, or related field; experience working with media data preferred
- Experience using quantitative and analytics tools and dashboards
- Experience working in a fast paced environment in the sports industry preferred
WHAT YOU'LL BRING:
- Experience with SQL and data manipulation techniques in a cloud environment
- Strong analytical and data fluency skills
- Driven self-starter with an appetite for new challenges
- Creative problem solver with a common sense and practical solutions orientation; must be passionate about the role analytics plays in improving business performance
- Proven leadership ability and evidence of positively influencing cross-functional teams
- Excellent verbal, written, and presentation skills demonstrating an ability to "tell a story"
- Able to communicate technical subjects to non-technical audiences
- Strong project management experience
- Outstanding communication, including both listening and persuasion
- Ability to work with diverse teams (Sales, Research, Governance, Engineering) to convert product ideas into requirements for analysis
- Understanding of market research or analytics, and its application to broadcast and/or digital media (preferred)
- Strong entrepreneurial spirit: sense of urgency, responsive, confident, thorough, not afraid to make decisions<
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