Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first


Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure.


Humana is expanding both its Group Medicare Advantage and Group Specialty Benefits businesses—and we’re seeking strategic, creative, and resilient marketing leaders to join our B2B Marketing team. We currently have two open roles:


· Lead, Group Medicare Marketing – focused on retiree health coverage solutions

· Lead, Group Specialty Benefits Marketing – focused on employee benefits such as dental, and vision insurance


Both roles are designed to drive awareness, engagement, and sales among employer groups, agents, and brokers. You’ll develop and execute go-to-market strategies that position Humana’s group solutions as trusted choices in the healthcare space. These roles require a deep understanding of regulated environments, how agents and brokers sell, and how marketing can directly support sales success.

Key Responsibilities (for both roles)

· Lead go-to-market planning for Group Medicare and Group Benefits business units

· Develop and manage sales enablement resources including brochures, sales kits, training materials, finalist presentations, and digital assets

· Design and deliver external campaigns across advertising, social, email, and digital channels

· Collaborate with internal teams and external partners to ensure brand consistency, compliance, and strategic alignment

· Use B2B sales enablement platforms to create personalized sales and marketing experiences

· Apply performance insights to optimize campaign design, messaging, and delivery

· Conduct smart needs assessments and probe for clarity to uncover core business and marketing challenges

· Provide thoughtful creative direction with a strong design eye and resourceful, scrappy planning

· Track marketing performance and voice-of-customer feedback to drive continuous improvement

· Lead with urgency, resilience, and a collaborative spirit—supporting change and pushing work forward

Required Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience

· 10 + years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries

· Experience in Group Medicare Advantage or employer-sponsored benefits marketing

· Proven success in developing and executing go-to-market strategies that drive measurable business outcomes

· Experience supporting sales organizations, including agents and brokers, with tailored marketing and enablement tools

· Demonstrated ability to lead cross-functional teams and influence stakeholders across product, sales, and operations

· Exceptional strategic thinking, creative direction, and storytelling skills

· Strong project management, communication, and relationship-building skills

· Ability to work independently while fostering collaboration across teams

· Resilient, adaptable, and able to drive initiatives forward with urgency and precision

· Prior budget management experience

Preferred Qualifications

· MBA or Master’s degree in Marketing, Business, or a related field

· Familiarity with Adobe Experience Manager, Adobe Journey Analytics, or similar enterprise marketing platforms

· Deep understanding of agent/broker sales models and long-tail B2B sales cycles

· Experience applying customer insights and performance data to optimize marketing strategies

· Strong understanding of healthcare marketing compliance, regulatory standards, and distribution models

· Knowledge of HIPAA compliance and digital privacy standards

Use your skills to make an impact
 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of Californ