Senior Audience Growth Marketing Manager

Company Description

Industry Dive is a leading business journalism company. Nearly 14 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through over 30 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

Job Description

Industry Dive hires creative, resourceful, and driven individuals that work every day to serve our readers, users, and clients. Our team pushes the boundaries of business journalism and marketing, and we’re looking for our next pioneer to join our team as the Senior Audience Growth Marketing Manager.

This position will help lead our efforts to drive traffic, reach and acquire new audiences, and engage with the over 3 million subscribers of our portfolio of digital media properties. This role is responsible for the development, execution, and analysis of marketing campaigns including organic search optimization, paid social advertising, email marketing, and more. They are instrumental in launching new products and initiatives from the newsroom, including new Dive publications, surveys, editorially-driven events, and more.

This role is perfect for a self starter who is looking to grow their career and make a meaningful impact. If you’re a creative and strategic marketer who loves to roll up your sleeves and dig into exciting projects, we’d love to talk with you!

Responsibilities:

• Determine digital marketing strategies to improve and augment engagement with target audiences, including market research
• Manage execution of email, social, SEO, PPC, affiliate marketing and CDP campaigns to drive traffic and subscriptions. Work closely with Editorial team on SEO best practices, guidelines, and newsroom-wide trainings.
• Monitor trending content and marketing channels to inform decision making on promotional spend and campaigns. Identify growth opportunities, both organic and paid channels.
• Compile, analyze and report on relevant audience demographics and engagement metrics to stakeholders. Provide feedback on data dashboards for better decision making.
• Build go-to market strategy and marketing campaigns for special initiatives, such as industry reports, reader surveys, new publication launches, and more to raise awareness and secure participation. Provide feedback to stakeholders on content and messaging.
• Assist in retention efforts, such as deliverability monitoring, list cleans and re-engagement campaigns 
• Run the Dive Insider Program to build loyalty among readers and drive more subscriptions via our referral program
• Assist in evaluation and fulfillment of 3rd party partnerships and barters

Qualifications

• 5+ years experience in digital marketing, building strategy and executing tactics
• Experience with paid media advertising (particularly social), email marketing, and measurement tools
• Experience in SEO strategy and execution
• Working knowledge of HTML
• Ability to learn new platforms quickly and create and build documentation for various teams
• Communicates clearly and persuasively, with proven copywriting skills
• Eagerness and ability to provide creative solutions to problems through research and curiosity
• Detailed, organized, and comfortable with taking initiative
• Enthusiastic about journalism and the media industry. Prior experience in B2B media a plus

Additional Information

The salary range for the role is $100,000 - $120,000 depending on experience.

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• Unlimmited PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!