Marketing Specialist

Description

Title: Marketing Specialist

Department: Marketing

Reports to: Director of Marketing

Schedule: Full Time

Exempt/Non: Exempt

POSITION SUMMARY

The Marketing Specialist plays a key role in copywriting, social media and cafe marketing across Colectivo channels. The Marketing Specialist shapes brand voice, supports the distribution of compelling content and ensures Colectivo cafes have the tools and communication needed to execute promotions, product launches and seasonal changes seamlessly.

SPECIFIC RESPONSIBILITIES

• Coordinate and execute cafe marketing initiatives, including seasonal campaigns, menu launches, product promotions and in-store signage
• Write and edit copy for marketing materials, including emails, social media, website, packaging and in-store signage
• Partner with cafe operations & cross-functional teams to ensure smooth rollout of marketing materials across all locations
• Support community events, cafe activations and local partnerships that build brand awareness and drive traffic
• Coordinate new product and merchandise retail launches
• Collaborate with the team on the marketing content calendar, writing copy & posting across digital channels
• Coordinate with the design team on asset requests, timelines and delivery
• Monitor social media channels and support community engagement
• Launch and coordinate the brand ambassador / influencer program with guidance from the Marketing Director
• Assist with updates to website and app content as needed
• Ensure all copy aligns with Colectivo’s tone, voice and brand standards
• Support internal communication efforts and assist with PR initiatives
• Provide support to the Marketing Director as needed on grocery store & CPG initiatives
• Maintain product and marketing asset libraries
• Assist with review platforms and brand reputation management

Requirements

EDUCATION / QUALIFICATIONS

• Bachelor’s Degree and 3-5 years of marketing experience, preferably food/beverage
• Strong copywriting skills required
• Strong project coordination skills and attention to detail
• Excellent communication and time management abilities
• Experience with coordinating marketing calendars and collaborating across teams
• Familiarity with digital marketing tools and social media platforms
• Positive, collaborative attitude — eager to support and learn within a creative, growing brand