Senior Campaign Strategist, Customer Experience

Overview

As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data driven. You leverage your skills to support campaigns and programs that capture the attention of Esri’s diverse user community. You understand the need to effectively tailor initiatives that generate leads from target markets and highlight the case studies that show off the great work our users are doing to change the world. Your strategic mindset and strong collaboration with team members enables the creation of resources and deliverables leveraged across multiple channels. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output and you measure revenue generated from executed integrated marketing campaigns.

Responsibilities

• Communicate and collaborate. Elevate your network by fostering relationships with executive internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign and company success. Appropriately adapt your communication to each stakeholder.
• Manage multiple priorities and deadlines. Manage multiple marketing campaigns and timelines simultaneously across various verticals. Use expert evaluation, judgment, and interpretation to independently select a strategic course of action. Make decisions that align with company objectives and solve complex problems of a diverse scope.
• Drive results. Begin with the end in mind and set clear goals for what your campaigns will accomplish. Utilize your research to lead strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge and frequently provide advice and direction to others to help move projects forward.
• Think analytically. Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions to complex challenges.
• Connect to your audience. Identify audience and approve messaging for various channels delivered through automated campaigns and advertising.
• Learn and grow. Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your division. Suggest creative alternatives to improve existing workflows.
• Be an expert. Influence the application of existing principles and guide development of new policies and ideas. Mentor and develop junior members of the team. Regularly update the marketing leadership team on trends, metrics, solutions and strategy to drive successful campaign execution.

Requirements

• Bachelor’s in Marketing, Integrated Marketing Communications, Business, or a related field
• 8+ years of experience working in channel marketing
• Previous experience supporting strong integrated and digital marketing campaigns
• Demonstrated success in managing multiple marketing campaigns simultaneously
• Possess the ability to excel in a cross-functional team environment
• Ability to engage with stakeholders at the executive level
• Strong written and verbal communication skills
• Ability to successfully lead projects and demonstrate strong problem-solving skills
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master's in marketing, business, or a related field
• Certified Customer Experience Professional (CCXP) Accreditation
• Data visualization creation and presentation
• Proficiency in customer experience strategy
• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Knowledge of GIS/Esri products

#LI-CQ5

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and ce