Sr. Analyst, Data Operations

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Data Operations team is looking for enthusiastic, goal-driven, proactive, and resourceful individuals to support innovation in our Ad Platforms and Operations One-Platform group. One-Platform is the collection of all NBCU’s data-driven, advanced advertising products, including data-driven linear, addressable, OTT and digital channel advertising products. Within our group we promote a culture of inclusion for all employees that respects their unique abilities, experiences, and views. We believe that our varied backgrounds help us work better together, make smarter choices, and deliver better business results. 

In the Senior Analyst role, you will support the Director on the Advanced Data Operations team with leading projects that incorporate digital and convergent data tactics and strategies to ensure operational efficiency of audience-targeted ad products.

In addition, you will work with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth.

• Work with data vendors and teams to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear.
• Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients.
• Ideate & create content that provides insights into audience and data-targeted product trends to maximize efficiencies and identify new advanced targeting opportunities.
• Create efficiencies via end-to-end project management and tracking support to the overall data team for audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes.
• Partner with the One Platform Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects and assist with troubleshooting.
• Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence.
• Assist in evaluating data vendors’ contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data.
• Leverage coding and programming skills to analyze various datasets in order to build strategic audiences.
• Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.

Qualifications

Basic Requirements:

• BA/BS degree, preferably in a quantitative field of study, or equivalent experience
• 3+ years of professional experience in media, digital advertising, technology, or