VP Consumer Growth at Aios Medical — Remote, $200k-$400k/yr + 0.2%- 1.0%

About Fella & Delilah

Fella & Delilah is the telehealth clinic for busy working families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1s are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1s among busy, working families to solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.

Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Head of Marketing

We’re building a world-class team.

As Head of Marketing at Fella & Delilah, your fundamental role is to nail a profitable growth machine so we can grow ~5% WoW, every week. I expect 10x growth in 2025.

You’ll lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes. Our growth strategy must remain at the frontier of the rapidly changing consumer obesity market and we need an A* team to execute. You’ll lead us to 100k customers and beyond.

Since our launch in June 2021, Fella positioned itself as the telemedicine clinic for busy, bigger guys to live 10 years longer. We’ve recently launched a female-focused partner brand: Delilah is built for strong women in their prime who want a sustainable solution to feel their best. Delilah is still very new and your job is to make her soar.

Together, Fella & Delilah is the telehealth clinic for busy working families in Middle America to get to a healthier weight. There is a generational brand to be built in making Americans healthy again — it is your job to capture that zeitgeist.

If you nail the role, you’ll be top candidate for GM of Fella & Delilah (the brands, within an overarching company).

This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time for calls as needed.

This is a very senior role. You’ll report directly to me, Richie :) (our CEO). I’m intense, so you’ll also be intense.

You’ll work most closely with our Head of Growth (Dave Lane) who’s built our growth machine since 2021. You’ll lead everything in Marketing, so Dave will report to you.

Key responsibilities

📈 ”A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into place.”

• Overall: Lead a team which is rapidly scaling a robust, low-CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by the end of 2026. Our growth strategy must remain at the frontier of the rapidly changing consumer obes