Social Media Manager
IllumioAbout the role
No Agency Submissions Accepted.
Location: This role is a hybrid role in Sunnyvale, CA (3 days in the office. Mon, Tues, Thurs)
Onwards Together!
Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.
Illuminate the future with Illumio and join a team that’s passionate about developing cutting-edge security solutions that protect the world's most critical assets.
Our Team's Vision:
Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.
Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!
About the role:
The ideal candidate will have 4+ years of progressive experience in social media, with a strong preference for experience within the B2B cybersecurity industry. This role is pivotal in helping us tell the Illumio story and building brand awareness and affinity. The successful candidate will have a proven track record of scaling social media programs and can navigate the evolving social media landscape—from traditional platforms to influencer engagement and community-building.
Your Impact:
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Strategic Planning:
- Develop and execute a global social media strategy that aligns with our corporate goals and enhances our brand visibility across multiple platforms (LinkedIn, X, Facebook, Instagram, and YouTube).
- Regularly evolves and presents strategy, learnings and recommendations to senior leadership
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Domain Expertise
- Maintain deep understanding of social media best practices, performance metrics, data analysis methodology and tools
- Identifies emerging channel trends (content formats, subject matter), partnering with creative, paid social, marketing teams and external agencies to quickly define and execute programs
- Demonstrate expertise in social publishing platforms, employee advocacy tools, and social listening programs.
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Cross-functional Collaboration: Work closely with various departments, including Marketing, Product, and Communications, to ensure a cohesive brand voice and messaging across all social channels.
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Content and Campaign Management: Oversee the creation of compelling content that incorporates brand imagery, social voice, and corporate messaging.
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Analytics and Reporting: Utilize deep analytics to track performance, optimize strategies, and make data-driven decisions to grow our social program.
Your Toolkit:
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4+ years of experience in social strategy, social media management, social media planning, social media buying, and budget management, ideally within the cybersecurity or tech industry
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Proven ability to scale social media programs.
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Expert knowledge of major social media platforms and trends.
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Strong strategic thinking with a creative mindset.
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Experience with social media tools and platforms (e.g., publishing, advocacy, listening).
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Excellent communication and collaboration skills, with the ability to work effectively across teams.
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Proactive and driven to solve problems and find innovative solutions.
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Ability to analyze data and present actionable insights.
Plus Factors:
- Community Engagement: Leverage social influencers and foster a growing online community to amplify brand messaging.
- Influencer Marketing: Build and execute an influencer marketing strategy to enhance brand awareness and leverage industry leaders.
- Paid S
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