Sr. Manager, Client Events and Sponsorships
GoodwinAbout the role
Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from diverse backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.
Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.
We are looking for a seasoned Senior Manager, Client Events to create unique client experiences, enhance brand positioning, and drive engagement through strategic partnerships for our leading-edge Technology business unit (Tech BU). In addition, the individual will drive operational excellence in this area across the Client Development team, leveraging technology and optimizing processes/polices. They will deeply collaborate with Tech partners, other client development leaders, and marketing team to maximize engagement and impact of these events.
Working very closely with the Managing Director and Director in Tech, this position is ideal for a high-performing individual with extensive experience in designing and executing client experiences that align with business strategy and has led transformation efforts to scale these efforts leveraging technology. We are looking for a go-getter who is engaged with Tech ecosystem and is committed to an all-in, high-performance culture, possesses a client-first mentality, and is willing to roll-up their sleeves and deliver positive outcomes.
What You Will Do:
Lead Client Events, Tech BU: Drive the vision and strategy for external events program, ensuring alignment with overall business and brand objectives:
Partner with internal stakeholders to align event strategy with business priorities and secure buy-in for major initiatives.
Transform business goals into innovative event concepts that enhance brand perception and drive measurable outcomes.
Collaborate with partners, Client Development leaders, and Marketing teams to ensure consistent messaging and visual identity across all touch points.
Lead a comprehensive events portfolio spanning large-scale marquee events, targeted industry activations, and smaller engagement opportunities.
Build and maintain the events roadmap, balancing long-term strategic initiatives with emerging opportunities.
Develop and oversee the program budget, with accountability for ROI across all event investments.
Conduct post-event evaluations to gather feedback, analyze key metrics (e.g., attendance, satisfaction, commercial wins), and identify areas for improvement to shape future events.
Drive Operational Excellence: Collaborate with marketing technology and Client Development team members focused on client events across different businesses with varying levels of seniority to:
Create and implement governance processes for event requests, evaluations, and approvals; streamline event request and contract approval processes.
Lead the continuous improvement of event processes based on data-driven insights and industry best practices, including leveraging the collateral for post-event drip campaigns.
Build a firmwide calendar of events to identify areas of cross-business collaboration engagement with appropriate visibility for relevant stakeholders.
Establish comprehensive metrics framework to evaluate event effectiveness across brand impact, audience engagement, and business outcomes.
Optimize and automate processes by leveraging marketing technology, including leveraging CRM tools (Dynamics) to track/manage event registration, track attendee data, and generate reports to share key metrics to senior stakeholders.
Mentor and develop the client development events team, building capabilities that enhance our overall execution excellence.
Who You Are:
8+ years of experience in an event or sponsorship management role tied to client
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