Senior Manager, Delivery and Channel Marketing

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

​Location:  Atlanta (preferred) or New York City

Job Summary

The Senior Manager of Delivery and Channel Marketing will lead efforts to grow Shake Shack’s delivery and digital ordering business across both first-party and third-party platforms. This role is responsible for increasing transaction volume, enhancing customer engagement, and managing the gift card program across digital and physical channels. They will develop and execute integrated marketing strategies that drive delivery adoption, foster customer loyalty, and optimize channel performance. Success in this role requires strong cross-functional leadership, analytical skills, and the ability to scale programs that align with Shake Shack’s brand values.

Job Responsibilities and Duties

• Lead the holistic strategy in Delivery (both first- and third-party) to drive growth and sales.

• Identify and execute key opportunities across advertising, promotions, product and activations.

• Analyze sales data, market trends, and competitive activity to identify opportunities for growth and differentiation.

• Track and report on the performance of delivery-related marketing initiatives, providing insights and recommendations for optimization.

• Collaborate with a cross-functional team, inclusive of Operations, Finance, Technology and Data to drive campaigns and seamless execution.

• Drive strategy and build on the gift card program (both digital and physical) in our first- and third-party channels.

• Develop profitable and growth-oriented promotions, campaigns and B2B partnerships.

• Manage relationships with external delivery partners and media platforms to maximize marketing impact and effectiveness.

• Identify new channel marketing opportunities including affiliate and card programs.

• Mentor and develop a team of marketing professionals dedicated to delivery and channel marketing efforts.

Related Experience

• Proven success in developing and executing omnichannel marketing strategies, preferably within QSR, fast-casual, or related sectors.

• Strong understanding of digital marketing tools, CRM, analytics, and performance metrics.

• Digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels. Gift card management experience a plus.

• Priority on previous experience in QSR delivery – either on the restaurant side or Delivery partner (DoorDash, Uber or GrubHub).

• Strong negotiation and relationship management skills with external partners and media vendors

• Management consulting, investment banking or strategic agency management a plus.

Knowledge, Skills, Abilities

• Strong understanding of digital marketing and e-commerce strategies, particularly across first-party and third-party delivery platforms.

• Proven ability to analyze data and market trends to inform strategic decisions and optimize campaign performance.

• Experience developing and executing integrated marketing campaigns that drive customer engagement and revenue growth.

• Skilled in partner relationship management, with the ability to collaborate effectively with external vendors and internal teams.

• Excellent leadership and team development abilities, with a track record of building and mentoring high-performing marketing teams

Education Requirements:

• Bachelor's Degree

Education or Certificate Details:

• Degree in Marketing, Communications, or related field preferred

Supervisory Experience: