Marketing Operations & Growth Manager

The Company

Sofar is on a mission to connect the world’s oceans. We design, build, and deploy the largest privately owned network of marine weather sensors to power the world’s best marine weather forecasts. Our data helps our customers to increase efficiency and reduce emissions, delivering tools to governments and other stakeholders to understand impacts of climate change on extreme weather and ocean health. We live on Planet Ocean, and our goal is to create the ocean intelligence needed to ensure a sustainable future.

The Role

We’re looking for a growth-focused marketing operations leader who knows that automation powers growth — not the other way around. This role blends hands-on martech expertise with the ability to orchestrate segmented, personalized campaigns at scale. You’ll personally work the tools to create enviable outbound campaigns, transform our website into both a brand showcase and a high-converting performance machine, and use the latest technology to advance growth goals.

You won’t just manage systems; you’ll run them, connect them, and optimize them to deliver measurable results.

This role will work out of our Pier 28 headquarters in San Francisco.

Impact You’ll Own:

• Architect & run the marketing engine — integrate, optimize, and personally operate our martech stack (OutboundSync, Clay, Instantly, HubSpot, Webflow, SEMrush, LinkedIn Sales Navigator, and more) to deliver high-impact, scalable programs.
• Create enviable outbound programs — Own, execute, and optimize campaigns, including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals.
• Own reporting & actionable insights — track what’s working, eliminate what’s not, and make recommendations that tie automation directly to business outcomes. Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights.
• Deeply understand our target audiences — across shipping, marine sensing, academia and government — to create campaign, content, and channel strategies that drive results.
• Turn the website into a growth powerhouse — manage Webflow to ensure the site works as hard as you do: driving conversions, capturing leads, and telling our story. Use personalization to drive users down funnel and optimize SEO for discoverability.
• Leverage AI to accelerate results — use AI-powered tools and workflows to scale personalization, optimize targeting, and increase efficiency across campaigns.
• Focus on growth, not busywork — ensure every automation, integration, and campaign directly supports pipeline, revenue, or brand objectives.
• Distribution and Discovery is the message — ensure visibility through channel optimization and testing new areas of growth.  You know SEM but understand generative AI is where the real growth is at.  You’ve worked on social distribution and some paid efforts (SEM, retargeting).

About You

• You are a growth hacker at heart with experience in traditional growth marketing and performance marketing.
• 6+ years in marketing (or revenue) operations, campaign management, or growth marketing with a proven record of scaling programs through automation and technology.
• Skilled in hands-on execution — you don’t just delegate tool use, you run them yourself to deliver results.
• Expert in Webflow or other CMS — able to optimize the website for both branding and measurable performance outcomes. You have also launched or relaunched a website.
• Highly skilled in HubSpot, Clay, Google Tag Manager, GA4, and comfortable with advanced martech integrations.
• Proficient in using AI tools to enhance personalization, targeting, and overall campaign effectiveness. If it doesn’t exist now, you can build it.
• Data-driven, results-oriented, and relentless about improving processes and performance.
• Thrives in fast-paced, growth-oriented environments.

Bonus Points

• Understanding of the shipping industry or experience in marine sensing.

Estimated Salary Range:

• $115,000 - $154,000
• The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several fac