Field Marketing Manager

Digitail is transforming the veterinary profession with innovative, customer-focused technology. We’re building the leading all-in-one operating system for animal hospitals, empowering veterinary teams to seamlessly manage client communication, patient data, medical records, scheduling, and billing—all in one place.

Fresh off our $23M Series B funding led by Five Elms Capital, we’re entering an exciting new phase of growth — scaling our brand, expanding our footprint across North America, and showing up everywhere veterinarians gather.

We’re looking for a Field Marketing Manager who’s equal parts organizer, creative thinker, and brand ambassador — someone who thrives on building unforgettable experiences. From large-scale trade shows like VMX and WVC, to intimate prospect dinners, to half-day thought leadership events that Digitail organizes from scratch, you’ll bring our brand to life in the real world.

You’ll handle logistics, partner, and execution end-to-end — ensuring every event runs smoothly, feels fresh, and drives meaningful connections that turn into pipeline. This is a hands-on role for a detail-oriented, creative, and scrappy marketer who loves to travel, build community, and make a brand stand out.

What You’ll Do

Event Strategy & Execution

• Own end-to-end event planning and execution — from major industry conferences (VMX, WVC, etc.) to smaller regional shows and pop-ups.

• Plan and produce Digitail-hosted experiences including half-day summits, thought leadership breakfasts, and community meetups for veterinary professionals.

• Coordinate pre-, during-, and post-event motions: booth setup, materials, swag, speaking sessions, and lead follow-up with sales.

• Collaborate with the marketing and sales teams to design on-brand, visually striking, and high-impact booth experiences that stand out on the trade show floor.

• Manage event logistics — registration, shipping, vendors, A/V, travel, and staffing — ensuring every detail runs seamlessly.

Creative Brand Experiences

• Find clever, budget-savvy ways to make Digitail the most talked-about booth at every show — from unexpected activations to creative swag to unique hospitality experiences.

• Partner with our Social Media Manager to capture event content (videos, customer interviews, live moments) that extend our reach far beyond the booth.

• Collaborate with partners and customers on co-branded events that highlight Digitail’s ecosystem and industry relationships.

• Experiment with new event formats — from fireside chats to live podcast recordings — that showcase Digitail’s role as a category leader.

Partnerships & Pipeline

• Work closely with Sales and Customer Success to identify key clinics, partners, and speakers for each event.

• Align event strategy with pipeline goals — ensuring the right audience mix and meaningful post-event follow-up.

• Collaborate with demand gen on pre-event promotion and post-event reporting to track ROI and lead quality.

• Help manage event budgets and vendor relationships, contributing to overall budget planning.

On-the-Ground Presence

• Serve as Digitail’s field face and voice — warm, confident, and genuinely curious.

• Travel across North America to attend events, lead setup and teardown, and ensure the team shows up polished and energized.

• Capture learnings and feedback from every event to continuously improve efficiency, creativity, and impact.

What You’ll Bring

• 3–5 years of event or field marketing experience, ideally in B2B SaaS, healthcare, or tech.

• Proven ability to plan, produce, and execute events of varying sizes, from major trade shows to smaller, high-touch gatherings.

• Strong project management skills — you thrive on checklists, timelines, and making things happen on schedule.

• Creative instincts — you love dreaming up ideas that make people stop, smile, and remember your brand.

• Hands-on execution mindset — you’re equally comfortable coordinating logistics and rolling up your sleeves at the booth.

• Strong communication and relationship-building skills