Digital Marketing Project Leader

Company Description

The QIMA story

At QIMA, we are on a mission to offer our clients smart solutions to make products you can trust.

Operating in over 100 countries, we serve the consumer products, food, and life sciences industries and help more than 30,000 brands, retailers, manufacturers, and growers achieve quality excellence.
We combine on-the-ground expertise with digital solutions that bring accuracy, transparency and intelligence for quality and compliance data.

What sets us apart is our unique culture. Our 5,000 Qimers live and make decisions every day by our QIMA Values. With client passion, integrity, and a commitment to making things simple, we disrupted the Testing, Inspection, and Certification industry. Are you ready to hop on this exciting ride with us and help us achieve our mission?

QIMA Food is dedicated to helping every member of the global food supply chain ensure the safety and quality of food products, as well as safe working conditions and sustainable practices. With inspections, audits and certifications, we support food growers, producers and retailers, as well as businesses in food service and hospitality, securing their food products' journey from farm to shelf and fork.

Job Description

The Role in Brief:

As a Digital Marketing Project Leader, you will play a pivotal role in strategizing, implementing, and optimizing the company's digital marketing initiatives. You will be in charge of ensuring our online presence, encompassing a diverse array of responsibilities, including managing website updates, SEO/SEA strategies, social media campaigns, content writing for blog articles and overseeing online promotional activities. This role ensures effective lead and conversion tracking, data analysis, and reporting of digital KPIs for informed decision-making. The Digital Marketing Project Leader thrives on driving digital success by leveraging analytical insights, fostering impactful online engagement, and delivering measurable results aligned with the company's marketing objectives.

Key Responsibilities:

1. Ensure that the content is distributed using a targeted, omnichannel approach.
2. Maintain and update the company website regularly to ensure content accuracy and relevancy.
3. Convert printed material content into online articles for the website and the blog.
4. Implement and manage SEO (SEO writing, finding of appropriate keywords, competitive analysis) and SEA strategies to enhance online visibility and rankings.
5. Oversee LinkedIn social media activities and paid advertising campaigns. Take in charge community management to increase the interactions with the page and the posts.
6. Manage various online promotion platforms to maximize engagement and conversion rates.
7. Track leads generated from downloads and incoming website inquiries. Collaborate with the sales team to follow the conversions.
8. Keep the marketing budget inherent to your function up to date and ensure that the costs fit with the allocated budget.
9. Collaborate with design and content teams for the creation of scientifically accurate content (visual and written).
10. Implement marketing automation (e-mailing) strategies to streamline workflows. Knowledge of Zoho and Marketo is a plus.
11. Conduct market research and stay updated on industry trends to propose innovative marketing strategies.
12. Manage relationships with external agencies or consultants for specific marketing needs.
13. Continuously optimize conversion rates and user experience on the website.
14. Regularly report on KPIs (website traffic, inquiries, downloads, social media engagement, and email marketing metrics) and your activities.

Qualifications

Skills & Abilities:

In order to succeed in this role, you should have:

• Understanding of scientific topics, especially in cell biology, and familiarity with the drug discovery and development process.
• Proficiency in digital marketing tools and platforms.
• Strong analytical skills and ability to interpret data to improve strategies.
• Excellent communication and collaboration skills.
• Ability to multitask and manage various projects simultaneously.
• Knowledge of programming languages such as HTML, CSS, JavaScript, or familiarity with CMS platforms like WordPress would be advantageous.

Education & Experience:

• Master’s degree with a scientific background in biology turned into Marketing, Digital Marketing, Communications, or other related fields.
• Proven experience in scientific communication and digital marketing roles, including website management, SEO/SEA, social media, and campaign analytics in a p