Senior Brand Manager, Brand Growth & Innovation - Towels

Senior Brand Manager, Brand Growth & Innovation - Towels

Job Description

Senior Brand Manager, Brand Growth & Innovation - Towels

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Senior Brand Manager, Brand Growth & Innovation will lead brand building initiatives across North America for the Viva®, Scott® Towels and Home Pro portfolio as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&D, Product Supply, Insights & Analytics, Design and Sales.

In this role, you will:

• Enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation 

• Leverage consumer, customer and category insights to drive development of 3-year Strategic Business Plan (SBP), accountable for credible incremental growth plans enacting all key levers including innovation, IMM, RGM, A&CP, demand forecast + supply levers and capital

• Lead development of brand architecture (product & format), 5-year funnel of product and commercial (including digital) innovation, delivering plans that meet/exceed SBP targets while driving a sufficient and breakthrough FEI pipeline

• Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP

• Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of household care plan within total sector portfolio

• Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)

• Lead PPA & pricing tied to innovation 

• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business

• Identify and lead process improvements at the brand or portfolio level

• Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. 

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. 

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: 

• Bachelors Degree in Business/Marketing. Masters/