Strategic Accounts Manager - Proprietary Brands

About Fellers, LLC

Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S.  In 2021 Fellers was purchased by APG, a San Francisco based Private Equity firm.   Since this time, Fellers has invested heavily in their business and has expanded into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers.  This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering.  Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service. 

About the role

The Strategic Accounts manager is responsible for the development and execution of a strategy to capitalize on growth opportunities within complex customer bases, while focusing on unutilized revenue streams.  The goal of this role is to support short and long-term business growth objectives within new and existing markets. This role is responsible for identifying, qualifying, and converting new business opportunities, driving revenue growth, and forging strong relationships with key stakeholders.

What you'll do

• Develop and implement a comprehensive business development strategy aligned with company goals
• Conduct thorough market research to identify potential leads and assess market trend
• Generate new leads through networking, cold calling, attending industry events, and utilizing effective prospecting techniques
• Nurture leads through the sales funnel, building strong relationships and understanding their needs
• Develop compelling sales presentations and proposals that showcase the value of our products/services
• Negotiate and close deals with clients, ensuring win-win outcomes.
• Manage existing client relationships and identify opportunities for upsell and cross-selling
• Build and maintain strong relationships with key decision-makers in target markets
• Collaborate effectively with Sales, Marketing, and other departments to ensure a seamless customer experience
• Collaboration along side Outside Sales Rep within assigned region to support customer follow up, questions and ongoing targeting 

Qualifications

• Ability for overnight travel where needed 
• Proven track record of exceeding sales targets and consistently closing deals
• Excellent written and oral communication skills; strong presentation and negotiation skill
• Ability to build and maintain strong relationships with clients and internal stakeholders
• Experience in networking and cold calling/prospecting
• Strong sense of urgency and proven track record to drive results. 
• Strong organization skills to multi-task demanding priorities; effective use of resources to deliver customer results
• Strong working knowledge of current and changing company products and service offerings; ability to maintain industry/competitor knowledge
• Strong understanding of market dynamics and a passion for identifying new business opportunities
• Strategic thinking and problem-solving skills
  

Education and Experience:

• High School Diploma or Equivalent
• 5+ years of experience in a business development or related sales role
• Proficient with Microsoft Office Suite
• Experience with Salesforce or other CRM tools

Physical Requirements: 

• Ability to travel by car up to 60%
• A valid driver’s license and state minimum auto insurance