Senior Manager, US Consumer Paid Media

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. 

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 

The Digital Demand Generation team, within USCM, is responsible for delivering best-in-class digital marketing through offsite marketing channels and external partnerships.  

How will you make an impact in this role?

The Senior Manager, Paid Media will be responsible for shaping and leading strategy and execution plans for key Paid Digital Media marketing initiatives to drive efficient, scalable revenue growth. This role will focus on leveraging Paid Media to deepen engagement with existing customers and provide strategic leadership on contractual media across priority business partnerships. This is a great opportunity for candidates who want to be at the forefront of digital growth & innovation, working with a collaborative team and building strong internal and external partnerships.  

Key Responsibilities:

• • Define and develop strategic media plans that directly connect to team strategy and enterprise priorities.  

• • Develop and manage relationships with external media and creative agencies, key external media partners and platforms, internal partnership/compliance stakeholders across the consumer business and internal media teams.  

• • Act as a thought leader around media in an AI future, including building test and learns for new capabilities/solutions. 

• • Lead a team of two direct reports responsible for end-to-end campaign execution, day-to-day channel management, budget, and forecasting activities across multiple fast paced business priorities.