Sr. Director, Integrated Insights, Market Research & Forecasting, US Oncology
BioNTech SEAbout the role
New Jersey, US | full time | hybrid | Job ID: 8456
Position Summary:
The Sr. Director, Integrated Insights, Market Research & Forecasting is responsible for leading the development and successful execution of market research by selecting appropriate methodologies and lead the development and execution of commercial forecasting for the US Oncology business across its portfolio. The individual will be responsible for identifying and addressing key business questions and providing insights to support decision-making. Additionally, this role will oversee the development of forecasting models and provide guidance on forecasting best practices. This individual will work cross-functionally with various teams, including Market Access, Marketing, Sales, and Finance to ensure alignment of forecasting assumptions and methodologies as well as ensure that insights are integrated into strategic planning and decision-making. This is a team leadership role where the incumbent will be responsible for managing a team overseeing the development of market research plans, forecast models, budgets and implementation timelines
What you have to offer:
- Lead the development and execution of market research plans and forecast models for the US Oncology portfolio.
- Effectively partner and collaborate the US commercial cross functional to respond to critical business questions and ensure alignment of input assumptions across forecasts and synchronize outputs to various stakeholders.
- Able to effectively work and lead teams in development of various market research plans and approaches across product life cycle (inline and pre-launch)
- Comfortable and experience in various market research approaches and techniques (qual/quant)
- Ability to develop forecast models ground up or be comfortable working “out of box” solutions and forecasting software solutions/add-ons
- Ability to develop market moving insights based on a thorough understanding of market dynamics, secondary data and rigorous research driven insights
- Able to identify good sources of epidemiology sources or work with market research counterparts to ensure alignment of forecast model structure and research design
- Develop and maintain relationships with key stakeholders and ensure effective communication of high-quality results, deliverables and insights.
- Develop and maintain a deep understanding of the US Oncology market, including key competitors, market dynamics, and customer needs
- Monitor and evaluate the performance of forecasting models and adjust as needed to ensure accuracy and relevance.
- Provide leadership and mentorship to the teams, ensuring team members have the necessary skills and resources to meet their objectives.
- Stay up-to-date with industry trends and best practices in commercial forecasting and incorporate them into the forecasting and market research strategy as appropriate.
- Conduct primary and secondary research to support business objectives, both, pre-launch and post launch.
- Analyze and synthesize market research data to provide insights and recommendations to cross-functional teams.
- Working Knowledge and understanding of secondary data and its nuances as pertinent to the Oncology market
- Ensure that market research insights are integrated into strategic planning and decision-making processes.
- Manage budgets and resources effectively to ensure that market research projects are completed on time and within budget.
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