Senior Partner Marketing Manager

<p><strong>The job in short</strong></p> <p><span>We are looking for an Enterprise marketing rockstar to create and manage the demand generation and (ABM) campaign strategy and execution with our leading ecosystem partners (Cloud - Microsoft Azure, Lean Core partners, and Advisory/Consulting partners). </span></p> <p><span>As Enterprise Alliance Marketing Manager, you will cultivate, maintain and build upon excellent partner relationships, and lead a pivotal role with Backbase’s internal teams to align on strategy and execute global and regional ABM campaigns. You will track success metrics to create better future plans to influence partner-driven pipeline growth. Scaling up global ABM adoption plays a key part in this role to ensure our strategic accounts are engaged through bespoke content and programs. </span></p> <p><strong>Meet the job</strong></p> <ul> <li><span>You work alongside the Growth Marketing, Partner Sales, Product Marketing, and Field Marketing organizations to define and drive our joint </span><strong>Go-to-market strategy</strong><span> and </span><strong>campaign executions</strong><span> across all regions;</span></li> <li><span>You are passionate and experienced in liaising with Ecosystem partners to </span><strong>create</strong><span>, </span><strong>pursue</strong><span>, </span><strong>enable</strong><span> and </span><strong>execute</strong><span> a joint Go-to-market strategy through </span><strong>Account-based engagement</strong><span> plans for strategic accounts;</span></li> <li><span>You </span><strong>own</strong><span>, </span><strong>lead</strong><span> global Account-based marketing campaigns (campaign-in-a-box), and support field marketing teams on </span><strong>adoption</strong><span> and </span><strong>scaling up</strong><span> integrated campaigns in the region;</span></li> <li><span>You set up </span><strong>funnel metrics</strong><span> and diligently track and report end-to-end </span><strong>campaign performance</strong><span> (in collab with growth team);</span></li> <li><span>You actively build and manage </span><strong>relationships</strong><span> with the global ecosystem partners to ensure we are grasping and expanding the </span><strong>growth initiatives</strong><span> (you do this by setting goals and partnering closely with various activation channels); </span></li> <li><span>You take a </span><strong>proactive</strong><span> stand and secure partners commitments (including funding, content, joint events, etc.) to support strategic initiatives; </span></li> <li><span>You manage the global campaign </span><strong>budget</strong><span> &amp; </span><strong>MDF</strong><span> allocation;</span></li> <li><span>You become the “</span><strong>Subject Matter Expert</strong><span>” in the Backbase partner ecosystem (at both product and customers level)</span></li> </ul> <p><span>How about you</span></p> <ul> <li><span>You have a solid understanding of Backbase values in the context of </span><strong>Enterprise (SaaS) selling</strong><span>; </span></li> <li><span>You obtain excellent </span><strong>English speaking</strong><span>, </span><strong>writing</strong><span>, and </span><strong>presentation skills</strong><span>, as well as the ability to </span><strong>persuade</strong><span>, </span><strong>inspire</strong><span> and </span><strong>motivate</strong><span> others;</span></li> <li><span>You have </span><strong>5+</strong><span> years of experience in an </span><strong>alliance marketing/partner marketing</strong><span> role with hands-on experience in relationship building, campaign management, and field execution;\</span></li> <li><span>You have </span><strong>2+</strong><span> years of track record of working with major Cloud providers (Azure, AWS, GCP, Oracle Cloud) is a plus</span></li> <li><span>You are an experienced </span><strong>Account-based Marketing practitioner</strong><span> (ITSMA certified is a plus);</span></li> <li><span>You earned a Bachelor's Degree in Digital Marketing, Account-Based Marketing, Analytics, Agile way of working, or Project Management. Masters preferred; </span></li> <li><span>You have a strong understanding of </span><strong>product marketing</strong><span>, </span><strong>brand marketing</strong><span>, and </span><strong>growth marketing</strong><span> functions with effective project management, enablement, and execution skills;</span></li> <li><span>You possess the ability to understand and communicate to </span><strong>technical</strong><span> and </span><strong>non-technical</strong><span> audiences (especially to senior management)</span></li> <li><span>You demonstrate success in highly collaborative partnerships with other marketing and </span><strong>cross-functional</strong><span> leaders</span></li> <li><span>You are creative, with a proven track of record in demonstrating </span><strong>creative spark</strong><span> as expressed in </span><strong>content</strong><span>, </span><strong>visual design</stro