Sr. Field Marketing Manager

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.

To learn more, please visit www.riministreet.com, and connect with Rimini Street on X, Facebook, Instagram, and LinkedIn.

We are actively seeking a Sr. Field Marketing Manager. The role will report directly to the V.P. Field Marketing.  The Sr. Field Marketing Manager will be based in the US and may work from a remote office.

Position Summary

As the Sr. Field Marketing Manager for North America, you will collaborate and work directly for the NAMER Sales Organization, reporting to the VP of NAMER Marketing to build and execute cross-NAMER integrated marketing plans that drive pipeline and revenue goals for each North America region and for the overall company. You will closely partner with our global marketing teams, client success, sales as well as agencies to build and drive these integrated plans and execution cross NAMER including project managing the plans end to end including progress reports and results.

The most critical aspect of this role is building rock-solid relationships with the sellers in your territory as well as the sales leaders. You will provide strategic guidance on territory marketing plans and tactics to produce new opportunities to sell Rimini Street products.  Also, as the key link between corporate and North America marketing, you will ensure strong integration and communication between teams, consistent messaging, unified branding and effective leverage of corporate tools, campaigns, and deliverables across the North America regions.

Qualified candidates will have a proven track record of successfully working in NAMER field marketing teams, collaboratively setting strategic plans, and effectively driving successful execution to achieve objectives.  

Key Responsibilities

• Develop strategies and execution plans for NAMER integrated campaigns, and work with NAMER campaigns team to produce tactics and programs that drive leads and pipeline based on sales input.
• Interlock with regional field marketing leaders in other regions and within NAMER to ensure agreement on cross priorities, adjusting as required by changing market conditions and emerging opportunities
• Own cross-NAMER success metrics (leads and pipeline) and report out to marketing leaders, sales leaders and GM’s. Monitor and drive lead actions and velocity, ensuring NAMER Marketing meets/exceeds goals in SALs & pipeline
• Drive audience acquisition and targeting for flagship events (Streetlight series, 3rd party events, etc), work with sales to develop regional event strategy in collaboration with NAMER events team

Education

• S./B.A. degree in marketing.

Location

• Remote - North America Region

Experience

• 10+ years previous marketing experience including field marketing, with specific experience in demand generation/campaign management leadership at B2B technology companies

Qualifications & Skills

• A successful candidate will have a proven history of developing marketing strategies to drive revenue in the field; creating compelling content and programs, strong knowledge of marketing campaign and event best practices and all digital channels. A natural inclination to measure the effectiveness of marketing activities, strong project management skills, attention to detail and the ability to continually innovate and track many moving parts is a must
• A breadth and depth experience in strategically developing a campaign plan and executing integrated, ROI-driven marketing and pipeline generation programs in NAMER.
• A deep understanding of the customer lifecycle to build out campaigns that follow the buyers journey
• SUPERIOR communication skills, and ability to confidently develop and drive stra