Senior Manager, Marketing Strategy and Programs
Newfold DigitalAbout the role
Who We Are: At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.
As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online.
With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition.
The Role: We are seeking a seasoned Senior Manager, Marketing Strategy and Programs to develop cross-marketing strategy, integrated execution framework, and measurement of marketing programs to drive net-new growth and expansion.
This role requires a blend of strategic vision, operational acumen, and collaborative mindset to translate marketing strategies into tangible programs across marketing teams, measure and report on outcomes. This role will liaison with stakeholders across the company to help drive success of marketing initiatives. Superior communication skills – verbal, written and slides – is very essential for this role to amplify the business impact of our marketing strategy and team.
What you’ll do & how you’ll make your mark.
Translate and articulate Marketing vision, strategy and initiatives into actionable plans, and develop framework to track and measure marketing and business outcomes in alignment with corporate objectives.
Help drive and track orchestration of strategic projects, and programs across marketing teams with clear measurement of growth and impact metrics
Drive cross-functional marketing initiatives by identifying, developing and deploying scalable processes and workflows that enable the marketing team to execute seamlessly, track and deliver on outcomes
Actively and proactively support business communications by driving the development of high-impact storyboard and slides for key internal and external engagements, including external, customer and event briefings, marketing QBRs, all-hands meetings, and strategic presentations, ensuring consistent and compelling narrative.
Partner with Marketing Analytics, Marketing Operations, Channel, and Web Experience teams to ensure that Customer and Prospect Analytics are translated into metrics (MRR and Growth), and User Experience across Web and Demand Gen Programs
Manage budget planning, forecasting, and management for marketing initiatives, ensuring optimal allocation of resources across campaigns, programs and channels.
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