Associate Director, Patient Marketing

Job Title: Associate Director, Patient Marketing

Location: Cambridge, MA,

About the Job

Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs our customers in a new way. The new model emphasizes agility, precision, and deep alignment with the evolving needs of oncology providers and patients, setting a new standard in cancer care. The Patient Marketing lead will play a critical role in this by developing and executing a personalized engagement strategy that creates a connected and meaningful experience for patients. This role ensures that channels and content are tailored to meet patient needs, driving impactful and supportive interactions across the patient journey, and aligning with brand objectives. This role reports to the US Oncology Head of Marketing. 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. 

Main Responsibilities: 

• Develop a comprehensive patient engagement strategy and plan, aligning efforts across channels to provide a seamless, personalized experience. 

• Lead all patient education initiatives related to the launch of the subcutaneous formulation of Sarclisa with a novel on-body delivery system. 

• Leverage patient insights to create supportive and empowering engagement tactics that resonate with patients' unique needs. 

• Serve as the single point of contact for collaboration with Patient Support Services (PSS), ensuring alignment and coordination of patient engagement activities with marketing engagement. Lead the creation and execution of patient-centric campaigns that align with the brand’s objectives and therapeutic goals. 

• Develop messaging that is clear, empathetic, and tailored to foster patient understanding and empowerment. 

• Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients. 

• Oversee the development and management of patient-facing product websites, banner ads, apps, etc., ensuring they are informative, accessible, and engaging. 

• Lead patient ambassador programming / patient centered events 

• Monitor engagement and performance metrics to assess campaign effectiveness, using insights to optimize strategies and resource allocation. 

• Continuously adjust and refine content and channel approaches based on performance data to enhance patient experience and outcomes. 

• Work closely with PSS and PAPA teams to integrate support offerings and improve patient access to resources, enhancing overall patient experience and satisfaction. 

About You  

• Bachelor’s degree required; advanced degree in business or life sciences preferred. 

• Marketing experience required. Oncology experience preferred.  

• Exceptional communication and analytical skills, with a focus on high-impact execution and results.  

• Proven success in customer-centric marketing strategy development and cross-functional leadership.  

• Ability to travel up to 33%.  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, wel