GLS Marketing Director

Glooko seeks an experienced GLS Marketing Director with a Life Sciences background to spearhead our growth marketing initiatives, elevate our industry presence, and drive engagement through our work with clinical trials, real-world data, and strategic partnerships. The ideal candidate is a dynamic marketing professional with 7+ years of experience in life sciences and digital marketing, specifically skilled in developing sales and marketing materials for the CRO industry, coordinating major events, and overseeing end-to-end marketing campaigns.

Key Responsibilities:

Content Development

• Create content for sales presentations, collateral and thought leadership events including webinars on our life sciences capabilities and differentiators
• Identify and track market trends and competitors
• Create ongoing market updates for sales and for Glooko leadership on customer and partner trends

Lead Management

• Manage event-generated leads by importing them into Salesforce and accurately tagging them with the appropriate campaign source.
• Track event performance, including leads and opportunities created, ensuring precise attribution to specific events.

Reporting and Analysis

• Provide stakeholders with regular updates and performance reports on lead generation, and marketing initiatives.
• Analyze the impact of marketing efforts and events, offering insights and recommendations for future improvements.

Social Media

• Develop and execute social media strategies to promote events, webinars, and marketing campaigns, ensuring strong engagement across platforms.
• Monitor social media interactions and respond promptly to maximize engagement.

Field Marketing/Account-Based Marketing

• Drive field marketing initiatives to increase brand visibility and engagement within targeted markets.
• Design and execute account-based marketing (ABM) campaigns to engage key accounts through personalized communications.
• Collaborate with sales, product development, and customer support teams to ensure an integrated marketing approach.

Tradeshow Coordination

• Serve as the primary contact for tradeshow organizers, managing all communications related to registration, speaking opportunities, and logistical requirements.
• Ensure deadline compliance, handle event registrations, and coordinate schedules for internal and external attendees.
• Liaise with booth logistics vendors to manage setup and teardown, ensuring smooth on-site operations.
• Oversee shipment and receipt of marketing materials and collateral for events.

Speaking Opportunities

• Identify and secure speaking opportunities at trade shows, webinars, and digital events.
• Coordinate with internal subject matter experts to prepare presentations and materials.
• Brief and prepare speakers for all sessions, ensuring alignment with event goals and audience expectations.

Event Promotion

• Collaborate with the marketing team to develop and execute pre-event campaigns across digital, email, and social media channels to drive interest and booth traffic.
• Plan and implement post-event follow-up campaigns to nurture leads and convert them into sales opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of marketing experience, focusing on healthcare, life sciences, and digital marketing.
• Proven track record of successful go-to-market (GTM) strategies, event coordination, and multi-channel marketing.
• Experience with HubSpot, Salesforce, and other CRM tools to manage campaigns and leads.
• Strong written and verbal communication skills, particularly in content development and messaging consistency.
• Ability to work independently in a fast-paced, dynamic environment while managing multiple priorities.
• Experience in B2B marketing, focusing on growth companies or startups, is highly preferred.
• Passion for improving health outcomes and supporting the diabetes community.

The Company: 

Each year, diabetes, obesity, and other cardiometabolic diseases cause the highest incidence of death, disability, and healthcare system costs. At Glooko, we make it easier for people with these illnesses to connect with their physicians and care teams.  Glooko is the universal platform for providing an FDA-cleared, HIPAA-compliant, EU MDR-certified Web and Mobile (iOS and Android) application for people with clinicians who treat them.

Glooko accelerates research and improves care