Sr. Program Strategy & Activation Manager

Sr. Program Strategy & Activation Manager

About TireHub:

At TireHub we move more than tires – we move businesses forward, support communities, and help keep America rolling.  And behind it all?  Our people.  We call them Hubbers – because they’re at the center of everything we do.  From behind the wheel to the warehouse floor, from customer calls to corporate strategy, every Hubber plays a role in something bigger than themselves.  And we show up every day ready to say yes – to challenges, to each other, and to getting it done right.

Role Summary:

The Sr. Program Strategy & Activation Manager is responsible for ownership of TireHub programs, predominately TireHub Plus and its vendor ecosystem of benefits, tools, and services designed to drive dealer engagement and revenue growth.  As a Sr. Program Strategy & Activation Manager, you own the end-to-strategy strategy vendor relationships, financial performance, field enablement, and cross-functional execution that makes programs successful.

This role will own and set strategy, run execution, and continuously improve program performance, with creditability and follow-through to algin senior leadership and hold vendors accountable.

This role will report to Sr. Leader, Programs and Field Sales Activation.

 

When you say YES to something bigger:

• Choose your day one benefits which include a no cost health insurance option
• TireHub funded Health Savings Account
• Additional benefit options including TireHub paid short/long term disability and life insurance benefits
• Paid vacation and holidays
• Parental leave programs
• Build your financial future with 401k including TireHub match
• Access to tire discounts, perks, and so much more!
• Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more.

 

The individual must exhibit the following core TireHub commitments:

• Approachable - If a company could smile, we would. Instead, we rely on our people to show it. We care about each other and our customers because we know business only gets done right when people respect each other and value relationships.
• Adventurous - What TireHub is set up to do is intentionally outrageous. So, we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique.
• Relentless - We tackle our work with energy. We deliver on our commitments with enthusiasm. And we don't give up until we get to the end. 
• Speedy - Speed is the currency in the tire industry. When we commit to a job, we get the job done – and we do it fast. 

 

Role Specifics:

Program Ownership and Leadership:

• Owns TireHub owned loyalty programs, predominately TireHub Plus, but also strategy, roadmaps, and all day-to-day execution.
• Drives cross-functional alignment across Sales, Marketing and Operations.
• Leads biweekly leadership reviews, delivers monthly performance summaries with strategic recommendations.
• Builds and executes go-to-market plans tied to revenue, dealer engagement, and profitability KPIs.

Financial Leadership & Reporting:

• Owns weekly program financial reporting and monthly performance summaries.
• Manages program budget, tracks and reconciles vendors spend.
• Provides actionable ROI and program health insights to senior leadership.

Vendor Management

• Owns vendor selection, contracts, reviews, day-to-day communications, and ensuring they deliver on service level agreements.
• Runs monthly vendor business reviews, making clear recommendations on inclusion, expansion, or removal.
• Negotiates contracts and holds vendors accou