Senior Manager, Product & Growth Marketing

Summary

Chobani is looking for a curious, self-starter to drive both day-to-day execution and strategic point-of-view formation for our naturally functional platforms— Core, High Protein, Zero Sugar, and Less Sugar – each at a different stage of growth and each presenting distinct strategic challenge. The right candidate brings a sharp point of view on execution and demonstrated experience driving strategic influence—translating data into actionable workstreams, coordinating cross-functional execution with precision to shape where we go next. 

Responsibilities

Platform Strategy

• Develop portfolio strategy by synthesizing competitive intelligence, whitespace opportunities, consumer insights, and market trends; recommend actions to senior leadership.
• Lead execution of platform strategy across Core, High Protein, and Zero Sugar, translating priorities into plans, briefs, timelines, and cross-functional deliverables.
• Manage product lifecycle milestones from development through discontinuation, proactively identifying risks and dependencies.

Innovation & Product Development

• Drive strategic execution of innovation projects from concept to launch, ensuring alignment with platform objectives.
• Provide strategic direction for R&D briefs, incorporating business rationale, competitive context, and consumer insights.

Channel Strategy & Go-to-Market

• Partner with business unit leaders to develop and execute go-to-market strategies.
• Coordinate product launches across Creative, Shopper Marketing, Commercial, and other stakeholders to ensure flawless execution.
• Align positioning, packaging, pricing, promotion, and launch readiness, escalating gaps when needed.
• Own platform toolkits, messaging frameworks, claims, and brand asset guidelines; maintain evergreen assets and oversee photoshoot planning and execution.

Performance Management & Analytics

• Enhance KPI tracking and portfolio performance measurement.
• Guide analytical reporting toward actionable insights, ensuring focus on the most relevant business questions and performance drivers.
• Translate performance data into strategic recommendations that inform portfolio decisions, innovation, and activation priorities.
• Prepare senior leadership business reviews and coach junior team members on analytics, prioritization, and insight generation.

Cross-Functional Leadership

• Represent the Platform Growth team across key forums, coordinating with Product Development, R&D, Creative, Shopper Marketing, and Commercial to drive execution.
• Build strong cross-functional relationships to improve alignment, communication, and decision-making.

Sales Enablement

• Develop consumer, product, and competitive insights that support sales tools, training materials, and product education.
• Partner with Commercialization to identify channel-specific growth opportunities and inform product strategy.

Consumer & Market Intelligence

• Monitor competitors, consumer trends, and category dynamics, translating findings into actionable recommendations.
• Partner with Consumer Insights to deepen understanding of target audiences, motivations, drivers, and barriers.
• Collaborate with Loyalty and social listening teams to uncover drivers of brand fandom and identify opportunities to strengthen consumer engagement and roadmap development.

Requirements

• Bachelor's Degree
• 7+ years of progressive experience in product strategy, brand management, or product management
• 4+ years of experience in CPG
• Deep understanding of coffee or beverage categories, including product development and consumer behavior
• Proven track record of successfully leading product portfolios and driving measurable business results
• Strong analytical capabilities with experience using data to drive strategic decisions
• Excellent project management skills with ability to lead multiple complex initiatives simultaneously
• Outstanding communication and presentation skills, with experience presenting to senior leadership
• Demonstrated ability to influence and lead cross-functional teams without direct authority