Employer Brand Specialist, Americas

How many companies can say they’ve been in business for over 177 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What’s the role?
As the Employer Brand Specialist for Americas you will join our team at ZEISS. You’ll get to showcase your skills and experience, by governing and taking operational responsibility for employer branding activities in the target region (of North America). The goal of this role is to create ZEISS as an attractive employer and employer of choice for top talents.

Sound Interesting?

Here’s what you’ll do:

• Strategic planning and responsibility for implementation of suitable employer branding activities to enable the countries to achieve their business goals.

• Establish and strengthen ZEISS as a valuable employer brand according to our Employer Value Preposition (EVP).

• Conceptualization and implementation of HR marketing activities in responsible region.

• Develop and implement effective HR marketing formats (e.g. online/offline events, social media activities, co-operations/networks etc.) and marketing material (content/media) in cooperation with the persona managers.

• Create a roadmap, which is a media plan and timetable for concrete employer branding communication actions and themes that strengthen the employer positioning strategy.

• Ensure a continuous presence in our local markets by delivering meaningful messages and audience-specific content on relevant channels and touchpoints.

• Identify and lead on areas of added value Talent Acquisition project work in line with Business needs.

• Develop, implement and organize all talent market focused activities and formats that position and promote ZEISS as “the employer of choice” in the responsible countries.

• Adapt the EVP according to regional needs and requirements. However, no strategic re-shaping of the global applicable fundaments of the EVP are to be made.

• Overall responsibility of a consistent Employer Brand Experience in the responsible region compliant with the guidelines such as Corporate Design, Corporate Wording, Brand Identity and Look and Feel.

• Interface function between Corporate and responsible region for Employer Branding topics.

• Engage proactively with countries as well as SSCs regarding their regional HR marketing activities.

• Create and maintain long-term relations with external partners, e.g. universities, professional organizations, local agencies and Business partners, that represent or leverage channels to ZEISS-relevant target groups.

• Close interface to Employer Branding Persona Managers, other EB key functions (such as channel manager, graphic designer, editorial calendar manager, editor), partner network and thus ensures to be looped into strategic development and activities.

• Definition of SmartGoals together with the local stakeholders and derivation of a media plan as well as taking over accountability for its realization.

• Procedural and content-related responsibility of monitoring and sustainably optimizing of measures of the employer positioning strategy based on KPIs as well as the observation and evaluation of the market and competitors to achieve the short, medium and long-term employer branding goals.

• Transfer of all data to established reporting tools and dashboards within Employer Branding team.

• Regular performance reports to the local stakeholders.

• Handling and use of media and communication channels.

Do you qualify?

• Degree in fields such as Business Administration, Marketing, Communication, (Business) Psychology or similar

• In-depth professional experience in HR, Employer Branding, Marketing or Communications.

• 3-5 years experience in the area of responsibility (HR, Marketing).

• Extensive professional experience in project management.

• Relevant international work experience and ideally provenience from the continent of responsibility.

• Relevant knowledge of the candidate market in the regions of responsibilities.

• Verifiable success in the planning of marketi