Senior Manager, Product Marketing (Hospitality Solutions)

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. 

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

NOTE: TPG Capital, a global alternative asset management firm, recently acquired Hospitality Solutions. Over the coming months, Sabre is working with TPG to formally separate the Hospitality Solutions business from Sabre. It is important to understand that while you will be employed by a Sabre legal entity, your role will be to support the Hospitality Solutions business, which is now owned by TPG.
 

Hospitality Solutions, formerly part of Sabre Holdings, is a global leader at the forefront of hospitality technology powering over 40,000 properties across 174 countries. Celebrated for our innovative and customer-centric approach, we deliver integrated platforms for distribution, reservations, retailing, and guest experience to both renowned hotel brands and independent properties worldwide.

Senior Manager, Product Marketing
 

As a Senior Manager, Product Marketing, you will define and lead the product marketing strategy that drives adoption, competitive differentiation, and measurable business outcomes. You are the strategic connective tissue between product, marketing, sales, and customer success—guiding GTM execution, shaping product narratives, and ensuring that business priorities are translated into market impact.
 

This role is not about running demos or managing feature-level outputs. Instead, you are a high-impact strategist who shapes product positioning, orchestrates major launches, and influences long-term business decisions. You will build frameworks, lead cross-functional initiatives, and ensure the commercial organization is fully equipped to win in the market.
 

Collaboration is at the core of this role. You will work closely with product, growth, brand, sales, and customer success teams, aligning multiple stakeholders around strategic priorities, synthesizing diverse perspectives, and guiding decision-making at the leadership level. You thrive in complex, matrixed environments and have a proven ability to drive alignment and clarity among teams with competing priorities.
 

You will maintain deep expertise in your buyers, the competitive landscape, and market trends, leveraging these insights to inform strategy, refine messaging, and optimize GTM programs. Your impact will be measured not just by outputs, but by your ability to influence cross-functional alignment, deliver measurable business results, and drive market success.

Key Responsibilities
 

Strategic Leadership

• Lead product marketing strategy across a portfolio of products, owning priorities, frameworks, and outcomes.
• Define and evolve positioning, messaging frameworks, and value propositions that differentiate us in the market.
• Drive cross-functional planning and alignment for product launches and releases; build scalable processes that enable collaboration across stakeholders.
   

Market & Competitive Strategy

• Partner with product and commercial leaders to drive market-informed strategic recommendations.
• Leverage buyer insights, competitive intelligence, and market trends to inform roadmap decisions and GTM approaches.
• Anticipate competitive shifts and guide leadership in adjusting strategy, messaging, or GTM motions.
   

GTM & Commercial Alignment

• Architect GTM strategy for your products, including target segments, messaging pillars, and buyer journeys.
• Collaborate closely with growth, brand, and sales leadership to integrate events, campaigns, and programs into a unified demand strategy.
• Develop and optimize sales enablement programs that equip teams with tools, narratives, and insights to drive results.
   

Product Lifecycle & Launch Management

• Own the planning, cross-functional coordination, and execution of major launches and releases.
• Establish KPIs, measure success, and communicate insights to stakeholders, using data to influence prioritization and continuous improvement.
   

Cross-Functional Influence & Stakeholder Collaboration

• Serve as a trusted advisor to product and commercial teams, providing market insights and strategic recommendations.
• Lead alignment acr