Sr. Manager, Customer Marketing

*This position can be remote within the US*

 

What we’re looking for…

The Sr. Manager of Customer Marketing will report to the Vice President of Customer Marketing and is focused on building stronger relationships with ScienceLogic customers.  They will do this through engaging directly with them and through marketing loyalty and expansion campaigns. The mission of this role is to elevate and leverage current customers’ experiences to improve retention and growth. This position will collaborate with cross-functional teams (sales, customer success, sales ops, product management, etc.)  to ensure alignment and execution of key initiatives. They will also be responsible for properly segmenting our customer audience by careabouts in order to drive the most effective programs.

 

What you’ll be doing…

• Standardize customer awareness and demand campaign framework and processes across the organization.
• Create and manage customer engagement and communication programs through ongoing nurture campaigns to drive demand.
• Collaborate with demand generation and field marketing to ensure a cohesive creation, execution, and optimization stategy exists to increase engagement.
• Join forces with digital team on awareness and engagement programs, and ensures tactic selection is appropriate for program design.
• Partner with portfolio marketing to identify audience requirements and provides insight into what is and isn’t working to drive future requirements.
• Plan the best mix of integrated inbound and outbound tactics, including offline and digital.
• Engage proactively with sales to coordinate, communicate, and optimize the impact of demand marketing programs.
• Identify and create a testing approach for demand marketing program pilots.
• Oversee database of exisiting customer accounts and the key roles within them, including augmenting and expanding contact and account data.
• Play a key role in governing the proactive customer contact process to prevent disjointed, overlapping or conflicting communications to the customer base.
• Target happy customers for upsell and cross-sell opportunities.
• Build rapport with customers to increase renewals, and cross-sell and upsell opportunities.
• Determine demand marketing program metrics and how to measure against objectives to gauge success.
• Document and communicate best practices for demand marketing program implementation across the organization, including recommendations for improvements.
• Communicate with and educate executive leadership about demand marketing programs.
• Oversee the seletion of agencies and third-party vendors for intent data, content, gifting, etc..

 

Qualities you possess…

• Experience working in a fast-paced startup environment while effectively prioritizing a diverse set of tasks.
• Demonstrate excellent written and verbal communication skills.
• Interpersonal skills to nurture customer relationships and work with cross-functional teams.
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts.
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.

 

Desired Skills and Experience:

• Bachelors or advanced degree with emphasis on communications, marketing, and business.
• 5+ years of experience creating and executing marketing campaigns and programs that drive customer engagement and loyalty.
• Customer-obsessed.
• Trusted advisor to senior executives.
• Leadership ability and initiative to drive business objectives.
• Understands the impact of decisions on other areas of the business.
• Collaborative and strong relationship builder with marketing and sales functions.
• Ability to direct content building required for complex demand programs.
• Ability to apply campaign and marketing program planning frameworks.
• Vendor, budget, planning, and project management.
• Strong oral and written communication skills.
• Self-starter, goal-oriented, highly organized, and detail-oriented.
• Flexible and able to shift strategies and tactics when required.
• Can executive on a number of tasks simultaneously.

 

Benefits & Perks

• A remote-first culture - work from home or come into the office, it's totally up to you.
• Comprehensive medical, dental and vision plans.
• 401(k) plan with employer match.
• Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize.
• Volunteer Time Off (VTO) - take two days off per c