Senior Account Manger, HWS Shenzhen
HiltonAbout the role
Job Number:
APA014L2)Work Locations
: Hilton - Area Office - Greater China and Mongolia Unit S02, Floor 3, No. 4, Lane 255, Dong Yu Road Pudong New District Shanghai 9999Position Summary:
The Senior Account Manager will work in the Hilton Worldwide Sales team with other account managers / directors, and will be responsible for driving both group business and transient business into Hilton’s portfolio of hotels on a local, national, international and global basis. The Senior Account Manager will be responsible for a set number of accounts to penetrate across all segments of the business. The activities will include managing transient RFP's, driving Group business conversions, organising familiarisation trips and presenting to customers on new hotel openings; negotiating CMTG agreements to drive share and attending relevant tradeshows representing Hilton Worldwide.
Planning Activities 20%
· Develops strategy and direction for the account base inline with the companies revenue strategies.
· Total account management focus, quickly identifying which segments of the business have the most opportunity to drive share.
· Identifies and evaluates new business opportunities within their current account base.
· Executes strategic account development plans and supports communications of key messages internally & externally.
· Manages customer RFP’s increasing the number of solicited and accepted hotels to drive market share.
· Establishes procedures and processes in relation to managing the account portfolio to drive market share.
· Accountable for the delivery of the strategy and activities of their account base.
· Develops strong relationships with key hotels that receive business from the account portfolio understanding the hotels individually strategy.
Organizing Activities 60%
· Implements plans to ensure overall strategic direction of the account base and supports the company’s revenue strategies.
· Manages the RFP process ensuring the correct procedures are in place to support the client and drive business into Hilton.
· Directs assignment of tasks ensuring optimum allocation of resources, utilising the Venue Finder and HWS Co-ordinator.
· Ensures relevant updates are sent both to internal and external stakeholders.
· Holds quarterly review meetings with key accounts to review business performance vs targets, identify opportunities and address related business issues.
· Develop and drive sales initiatives to ensure account targets are achieved.
· Monitors and reviews the impact of marketing initiatives on the account strategy.
· Establishes and develops long term effective working relationships with key customers to drive business.
· Networking with sub account handlers and global leads where relevant.
· Strengthening relationships with key hotels and aligning strategies where relevant.
· Maximizing all opportunities by developing relationships with third parties (MICE agents & TMC’s).
· To build, implement and communicate the account strategies, delivering the expected targets.
· To develop Account Plans that specify
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