Retail Execution Specialist

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Overview

Sr. Lottery Sales Representative (Retail Execution Specialist) is responsible for a wide variety of sales functions associated with maximizing sales of existing Lottery locations through merchandising and training, and promotional techniques, and training and developing lottery retailers. The Sr. LSR (Retail Execution Specialist) understands all aspects of lottery operation at retail. To achieve objectives set in the business plan, the Nebraska Lottery relies on Sr. LSRs to be flexible and have the ability to multi-task and be ready to accept changing priorities and assignments while staying focused on top revenue generating initiatives. This is a sales position that requires retail sales experience and broad knowledge of the organization’s policies and products. The position of Sr. LSR Retail Execution Specialist responsibilities will include but not be limited to training and communicating retail market trend. Building recruitment strategies for new opportunities. Utilizing retail information collected to form a merchandising strategy. Create a retail engagement plan to maximize sales and revenue. 

Responsibilities

1.    Training: Develop and Communicate merchandising and promotion strategies to lottery retailers and LSR’s  
2.    Account Management: 
•    Make recommendations on facing counts and product mix that will result in optimizing Lottery product sales.
•    Review key metrics with retailers on a regular basis
•    Communicate organizational strategies, and best practices to retailers in order to maximize sales
•    Perform retailer activations/terminations and changes of ownership 
•    Develop, implement and evaluate sales promotions with individual retail outlets
•    Motivate retailers to participate in and support promotions
•    Establish and maintain effective working relationships with customer personnel and Lottery retailers
3.    Merchandising: deliver, sell-in and install Lottery permanent retail displays (instant ticket displays, winner awareness, banners, posters, etc.). Demonstrate the advantages of proper placement of Lottery products and point of sale materials and equipment. Increase and maintain Lottery brand presence and awareness throughout Lottery retailer locations. Maintain cleanliness of Lottery displays and equipment. Gather information on retailers’ and players’ reactions to products and promotions and provide feedback to sales management team. Provide ideas and suggestions for new promotional and permanent merchandising elements.
4.    Sales Optimization Projects:
•    Work with Sales Manager and Business Analyst on driving same store sales initiatives
•    Work with Lottery Corporate Account team to design and execute sales optimization initiatives in corporate retailers
5.    Other: participate in Selling Events and Customer Appreciation promotions, and other projects as assigned.

Qualifications

Bachelor’s Degree in business, sales/marketing or related field preferred or at least 3-5 years of experience in sales, marketing, and merchandising
Valid drivers’ license
Good driving record
Ability to pass a criminal background check
Computer/mobile device proficiency, including business applications software

Essential special training requirements
•    Sales closing skills
•    Must be able to “cold call” on businesses and ultimately sign up new retailers
•    Must be able to speak clearly and persuasively with strong interpersonal skills
•    Expresses self well in group or in one-to-one conversations 
•    Must be able to produce written materials that are clear, concise and easily understood
•    Effective time management and organizational skills
•    Must be able to synthesize, frame and position sales and marketing concepts in a compelling, persuasive manner in order to effectively convey