Digital Marketing Specialist

The Salvation Army Midland Divisional Headquarters located in St. Louis, Missouri, is looking for a Marketing Specialist. This individual will have primary responsibility for digital platforms including websites (internal and external) and social media. The individual will develop, execute and track digital strategies against defined goals, including fundraising. The individual will also support digital advertising and perform graphic design duties as needed, working closely with the Director of Strategic Communications.

This is a full-time exempt position, 40 hours per week, $50,000- $60,000 pay is based on experience.

1130 Hampton Ave, St. Louis, Missouri 63139.

Essential Functions

1. Create and implement an annual digital marketing strategy rooted in organizational and Marketing and Communications goals.
2. Build and maintain a monthly social media editorial calendar to keep planned content organized and aligned with both strategic and thematic calendars. Post content across multiple platforms (Facebook, Twitter/X, LinkedIn, Instagram and TikTok).
3. Execute paid social media campaigns and manage budget effectively with targeting.
4. Use social media accounts in a strong, consistent manner that celebrates, recognizes and promotes The Salvation Army’s work. Ensure brand compliance from a visual and voice standpoint across all digital platforms.
5. Attend events to take and/or otherwise secure photos for use across digital channels.
6. Manage and develop all online campaign pages for fundraising.
7. Keep abreast of digital best practices and monitor peer institutions’ presence. Identify threats and opportunities and provide benchmarks and analyze data to inform future communications. 
8. Update, manage and regularly evaluate content across Midland Division websites. Proactively review web footprint to ensure content is current. Support content needs and best practices for lightbox use and other assets.
9. Post content to Intranet as needed and support related development and design needs for internal communications.
10. Design creative materials and graphics for use by divisional headquarters – including all programs and services, marketing collateral and brochures, digital graphics and more – and provide templates to others in the division to maintain brand consistency and compliance.
11. Provide digital resources and training to corps officers and staff throughout the division.
12. Complete training for and serve as a Public Information Officer when needed in the case of an emergency, disaster, or other unscheduled need in the community.
13. Track and analyze performance across digital platforms.
14. Maintain confidentiality and comply with Safe from Harm guidelines.
15. Maintain positive work atmosphere by behaving and communicating in a manner that fosters good relationships with clients, co-workers and supervisors. This includes such actions as: resolution of conflicts in a professional manner; courteous treatment of staff, visitors and clients; respect of others’ property and person; and professional and appropriate communication to and about clients, co-workers and supervisors.

This job description should not be interpreted as an all-inclusive list. It is intended to identify the essential duties and requirements of the position. Employee will follow other instructions, and perform other related duties, as may be required by their supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Minimum Qualifications

• Related bachelor’s degree and two to three (2-3) years’ work experience.
• Combination of training and/or experience considered.
• Demonstrated creativity and documented immersion in digital marketing. Experience working across social media platforms and content management systems. Working knowledge of paid and organic social media campaigns.
• Excellent written and verbal communication skills.
• Excellent proofreading skills.
• Good interpersonal skills.
• Ability to manage multiple tasks. Good organizational/time management skills.
• Basic photography and graphic design skills.
• Knowledge of basic public relations principles and practices.
• Working knowledge of Microsoft Office Suite, Ad