VP, OnePay Analytics

Job Description:

Role Summary/Purpose:

This VP, Analytics role will be a critical member of the team.  This role will report directly to the SVP, Analytics Leader and will be responsible for supporting end-to-end analytics delivery for the portfolio. This individual is responsible to design strategic analytics initiatives, develop roadmaps with milestones, develop analytical frameworks and manage seamless project execution. Additional responsibilities of the role include building strong relationships with client and cross-functional stakeholders, influencing with data driven storytelling and active collaboration across Synchrony analytics teams to implement scalable analytical solutions and best practices.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop decision optimization agenda in conjunction with Analytics Leader to drive profitable growth for the program. This includes development of analytics strategies aligned to program goals, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects.  

• Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts. Collaborate with cross functional teams and develop strategies to grow new accounts, sales, and profitability of the program.

• Lead the creation and execution of a data-driven customer engagement strategy by analyzing customer journeys, measuring and attributing the impact of various experiences, and delivering actionable recommendations to drive incremental engagement, card sales, and profitability.

• Collaborate with cross-functional stakeholders to design, A/B test, and optimize diverse marketing tactics and customer experiences, fostering a culture of experimentation and continuous improvement.

• Leverage data streaming and near real-time analytics methods to rapidly execute, iterate, and deliver actions/insights on card usage and customer engagement trends. Apply an agile mindset to deliver timely, scalable tools and drive continuous improvement.

• Build trust with client as an analytics advocate, establish strong relationships. Establish operating rhythm with cross functional team to execute combined analytics roadmaps.

• Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics.

• Be a leader in influencing business actions with data driven story telling. Advocate data driven decision making that optimizes program profitability and client revenue growth.

• Collaborate with analytics CoE’s to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation.

• Develop expertise on cross functional KPI’s and their drivers, conduct portfolio diagnostics. Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies.

• Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members.

• Partner with offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects.

• Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools.

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.

• Deliver hand-on analytics projects and perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's degree in STEM field, or in lieu of degree a high school diploma 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.

• 5+ years of experience is using tools like SAS, SQL, Tableau or a similar data querying and analysis tools.

• A minimum of 7+ years of work