Director of Marketing- Hilton Phoenix Resort at the Peak

 JOB OVERVIEW:  The Director of Marketing is a strategic leader responsible for defining and owning the brand vision, creating integrated, high-impact marketing strategies that elevate the resort’s market position, and aligning cross-department teams and external agencies to drive awareness, revenue, and long-term growth. This role requires oversight of budgets, brand stewardship, competitive insights, and executive collaboration to ensure cohesive, luxury-aligned messaging and outcomes.  The role is responsible for development and execution of overall property promotion and strategy to gain maximum exposure.

 

REPORTS TO:       Director of Sales & Marketing

 

ESSENTIAL JOB FUNCTIONS:

1. Own and lead The Peak’s brand strategy, reputation, and market positioning, driving a full-funnel repositioning that elevates awareness, strengthens credibility, and drives revenue.
2. Developing strategies and execution of marketing initiatives for leisure business, event driven, group and social event business.
3. Developing strategies and execution of social media campaigns across all relevant channels.
4. Developing new partnership marketing opportunities for increased exposure and guest experiences.
5. Creating experientially driven programming and activations based on target demographics.
6. Working with Crescent Digital Strategist to continually enhance vanity & brand websites to drive best maximum exposure.
7. Management of third-party OTA sites ensure accurate representation and the best possible positioning on each.
8. Leading marketing campaigns from the idea stage through to their execution and implementation.
9. Monitoring and evaluating online media campaigns to keep them fresh and effective.
10. Working with other department heads and staff to ensure objectives for each initiative is discussed and understood by entire team.
11. Collaborating with Finance to set and stay within budget.
12. Staying current with emerging opportunities in the digital marketing world.
13. Proactively identify operational challenges associated and work with the hotel staff and customer to solve these challenges and/or develop alternative solutions.
14. Leverages partnerships to promotes hotel, develops leads and secure re-bookings. Develops and maintains local partnerships within community institutions and businesses advantageous to property’s business objectives.
15. Works with Area Director of Revenue Management to identify areas of opportunity and devise plans and actions to secure.
16. Ensures that all marketing initiatives are consistent with The Peak brand. Managing online brand, ensuring brand messaging / pillars are pulled through the websites and digital marketing.
17. Manages the Resort Pass relationship and work with them to create new revenue opportunities.
18. Planning and execution of PR worthy activations, programming, amenities, packages, etc.
19. Develop collateral as needed for all revenue areas of the property to pull the brand identity effectively and accurately through to all channels.
20. Possess basic knowledge of digital marketing tactics and ability to review results and measure effectiveness by channel including:
    1. SEO
    2. PPC
    3. Display Advertising
    4. Social Advertising
21. Serve as main point of contact between digital vendors and property
22. Continually enhance vanity & brand websites to drive best maximum exposure through content review (brand & vanity), providing actionable feedback and approving all website content ensuring SEO best practices are implemented. Responsible for providing digital vendor with content ideas, upcoming events, and assets (i.e. photography).
23. Overseeing all advertising content - responsible for reviewing, providing actionable feedback and approving paid advertising copy, display advertisements, and social media advertisements.
24. Coordinating with Sales, Operations and Revenue Management on packages, offers and deals and communicate offerings to digital vendor.
25. Working knowledge of content management system (WordPress) and understanding of its capabilities. Responsible for updating images, creating packages, uploading PDFs and other sales material.
26. Ability to leverage resources including brand, corporate support and best practices.
27. Development of email campaigns including timeline, content, targeting and management of email tool for outlets.

 

1. Develops and implements consistent, on-brand social media strategies to increase exposure and secure new spa and Rooms and Food & Beverage revenues.
   1. Ability to create content and manage social media calendar for the hotel and outlets.